AYELETTE ROBINSON LITTLER MENDELSON P.C.
Successful Businesses Are Built on Good Decisions
products, prioritizing the right projects and so on. Each of these decisions, from the most mundane to the most complex, has some effect on the future of your organization. Understanding how to make good
R 14 ILTA’s Greatest Hits ILTA White Paper
unning a successful business all comes down to making the right decisions: choosing the right business model, selecting the right marketing message, hiring the right people, buying the right
decisions, and knowing how to influence the right people to make the right decisions, are, therefore, essential business skills. For guidance in making smart business decisions,
there are two books in particular that provide valuable insight into the process: “Smart Choices: A Practical Guide to Making Better Life Decisions” and “Influence: The Psychology of Persuasion.” Each of these publications tackles the often gnarly processes
