Issue link: https://epubs.iltanet.org/i/21725
• Avoid personal attacks, online fights and hostile communications. • Employees should never solicit or use commercial speech. Employees should not use a site as a way to directly solicit business for the firm. While a blog itself is not subject to the limitation on commercial speech, the content of a blog can be. The content must be informative only, and nothing in the content should propose a commercial transaction or be for the purpose of directly gaining a commercial transaction. CONCLUSION There are many ethical considerations when law firms and their employees use social media sites. Just as e-mail emerged as the main form of business communication 10 years ago, social media is how the next generation of leaders communicate now and in the foreseeable future. The legal community must embrace the new technology, and they must educate employees about its proper use. ILTA 4236 See the Light_V6 ILTA AD Dec..qxp 11/11/2010 2:0 QUICK REFERENCE DO •Credit appropriately. • Fact check. • Check spelling and grammar. • Correct errors promptly. • Be transparent. • Follow firm policies. • Obey the law. DO NOT • Personally attack, become involved in online fights or hostile communication. •Solicit or use commercial speech. The content must be informative only. Nothing should propose a commercial transaction. West LegalEdcenter SEE THE LIGHT Consolidating your legal training and CLE through a single, comprehensive source like West LegalEdcenter keeps attorneys current and compliant while saving firms money. westlegaledcenter.com 1.800.241.0214 ' 2010 Thomson Reuters 12-10 Thomson Reuters and the Kinesis logo are trademarks of Thomson Reuters. 12 ILTA’s Greatest Hits ILTA White Paper