Issue link: https://epubs.iltanet.org/i/21725
him/her on representation of a specific client or on a specific case. • Respect the privacy of other attorneys and staff and the opinions of others. Before sharing a comment, post, picture or video about a client or other attorney through any type of social media or network, his/her consent is not only a courtesy –– it is a requirement. • Get marketing and public relations departments involved when responding to certain inaccurate, accusatory or negative comments about the firm or any firm clients. • Be careful with the use of presence features of social media when used for professional purposes. QUICK REFERENCE DO • Discuss job. • Avoid uncontrolled forums. • Be respectful of the privacy of others and the company. •Get approval when responding to certain requests. DO NOT • Use the client ’s name. • Disclose specifics related to the business. • Disclose confidential information. • Use presence features for specific and detailed professional discussions. EXPERTISE Many lawyers are considered by their peers to be experts or specialists in select areas of law. However, using the expert designation can only be done with appropriate approval. Model Rule of Professional Conduct 7.4 generally states that a lawyer may communicate that the lawyer does or does not practice in particular fields of law. In addition, a lawyer may promote the engagement in specific areas of practice. However, a lawyer shall not state or imply that a lawyer is an expert or a certified specialist unless the lawyer has been certified by an organization that is accredited by the ABA or the state bar. This model rule affects the use of credentials and recommendations on social media sites. What are the key areas to include in law firm policies? • Employees should never be false and misleading in online credentials. All staff should maintain complete accuracy in all online bios and ensure no embellishment. • Recommendations should be used carefully. Employees should review all recommendations created for them for any embellishment (e.g., use of the words “better” and “the best”), expertise, certification or specialization listing. Edit recommendations as needed. • Employees should not include the words “expert,” “certified,” or “specialized” in their credentials unless authorized to do so. Expertise and specialization are heavily regulated at the state level. Some states have gone further in 10 ILTA’s Greatest Hits ILTA White Paper