ILTA White Papers

The Business of Law

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www.iltanet.org The Business of Law 51 we are looking at it when talking on the phone, but he or she may not be looking in the same place I am. Using our webinar tool, I just use the arrow to indicate where I want him or her to focus." Training via WEBinars In the same way, the training department is taking full advantage of the use of webinars to enhance the delivery of content and training to the firm. Jill Letts, Training Manager at NP, uses this technology to conduct short training sessions. "Meeting Place Express is used for mini-webinars for our internal users, allowing them to connect from their desktops or laptops and listen via their phones. We have had up to six office locations view quick training sessions for software skills reinforcement. Sessions last from 15 to 30 minutes, and no one has to travel anywhere, not even to a conference room." Furthermore, enhancements to the system will soon allow us to record sessions so that they would be accessible at any time. This type of collaboration can also increase the overall productivity and efficiency of attorneys. How many drafts among attorneys, staff and clients are e-mailed back and forth in order to produce a document? Attorneys in the firm use MPX to expedite this process while achieving even better results. Michael Mann says, "This tool is also helpful in collaborating with my clients. I can meet them online with a draft patent application, and cover it with them. If something needs to be corrected, either one of us can do it while the other person can see exactly how the corrections are being made. This greatly speeds up the process of getting a draft patent application to the point where it is ready for filing." CLiEnT sErviCE EnhanCED via WEBinars Nexsen Pruet strives to provide clients with the services they need, and we've been able to leverage the use of webinar technologies to provide them with sessions that include reviewing new laws, regulations or simply education on specific topics. There have even been occasions when attorneys have had a need to conduct mediation, but all the involved parties could not be in the same location, or they simply did not want to travel. In those cases, collaboration via a webinar saves time and travel costs for all parties. In the same way, when our marketing department or our PG leaders see a topic or trend that could potentially bring new business to the firm, they use webinars as a communication strategy to reach targeted audiences. In this tough economy, law firms and clients are pursuing different ways to collaborate and achieve common goals. In addition to your collaboration tools, such as SharePoint portals or Web 2.0 media, webinar technologies can significantly enhance business operations and client satisfaction, while providing a cost effective platform that allows attorneys and their business partners to work together toward achieving effective results. iLTa

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