Issue link: https://epubs.iltanet.org/i/7694
ILTA White Paper The Business of Law 18 T he progress in law firm business development over the past decade has been driven primarily by the front office. Strategy-based initiatives have included hiring Chief Marketing Officers and public relations agencies, launching rebranding campaigns and dynamic websites, as well as lawyers leveraging social media tools, such as LinkedIn and Twitter, to connect directly with prospects. On the flip side, back-office technologies to support these efforts have largely been reactive, facilitating the functions associated with new business intake, but not innovating the process as a whole. True, lawyers still receive the all-important client/matter number to begin billing. However, a series of colliding factors impacting law firm business, including the rise of risk issues and the fall of the economy (and law firms), has created an opportunity for firms to transform new yuri frayMan the frayMan grouP Putting the "Business" Back in the New Business Intake Process