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ILTA WHITE PAPER: JULY 2015 WWW.ILTANET.ORG 21 About the Author Connie Crosby, Principal of Crosby Group Consulting, is a knowledge management consultant who specializes in information management, library management, social media and records management. Connie co-authored the 2014 IGI Global book "Knowledge Management Practice in Organizations: The View from the Inside" and is a core contributor to the popular law blog Slaw.ca. Connie currently serves as President of the Canadian Association of Law Libraries. Contact her at connie@crosbygroup.ca. Successfully Introduce New Practices and Technology Change is difficult. David Maister, professional service firm strategist, explains it well in Strategy and the Fat Smoker: "The problem is that many change efforts are based on the assumption that all you have to do is explain to people that their lives could be better, convince them that the goals are worth going for, and show them how to do it. But this assumption is patently false. If it were true, there would be no drug addicts, alcoholics or bad marriages in the world."

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