The quarterly publication of the International Legal Technology Association
Issue link: https://epubs.iltanet.org/i/230349
Frank J. Mendelson is a Senior Account Executive and Managing Editor for PRI. PRI is a creative agency that has provided 20 + years of experience in marketing and communications for the legal sector. His work includes project management and content development across all media in marketing and communications. Contact Frank at fmendelson@priworks.com. Sara Reffler is a User Interface/User Experience Designer for PRI. She has an extensive background in design with a focus on the UI/UX experience. Her work has focused on clients in science, technology, not-for-profits/foundations and most recently for an extensive redesign of a successful 15-year-old e-commerce application being produced for new media. Contact her at sreffler@priworks.com. The concept for responsive design has evolved from cutting-edge to blunt necessity. It is de rigueur for all new and improved websites. It is especially relevant for the legal sector, as it is particularly well-suited for contentdriven sites. Is your firm ready to be responsive? WHAT IS RESPONSIVE DESIGN? Simply put, responsive design enables your website to adapt to any screen size, from smartphones to tablets, laptops desktop monitors and even your 60-inch flat-screen TV. The forethought that goes into a responsive design means less time (and correspondingly, less cost) devoted to creating additional "versions" for each device. The screens of the future are unknown, but it's a near certainty that there will be an evergrowing number of ways to view the Web. Google Glass, laughed at a year ago by all but the boldest visionaries, is already becoming part of the when-will-it-appear watch list. Wherever and whenever these new ways to view content come to be, a responsively designed website will reduce the cost and time to evolve with them. It is less expensive to program your website for responsive design than to develop a separate mobile application. Furthermore, with the reduction of the development of the overall amount of code, maintenance costs are lower in comparison to maintaining more than one site. READ IT ANYWHERE According to an article on marketingland.com, nearly 40 percent of users on the Internet are using mobile devices, and some estimates say over half the visitors to your website will be utilizing mobile devices. Not long ago, conventional wisdom held that if your Peer to Peer 73