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ARTICLE TITLE U S A T V 9 E E OS H/ M E V E L N O T E I N G L - E V E N N I T AGEL E M H CRAES E E L I H W E H T F OEP O R T O R E R E S P O E V E L T H A N L PEB A F Y O T S P N I N F O R M A T I O S E L F - S U F F EETS R T N C O O F N O W I I S T O T S O U B H I N E S S A T E E I N D Y I D I C T F V W T G E I O E S R W L T T F I I M G N P NE I U I TN E R R M H E T I T I O D C T , I R T I C A T F H O H O E D ’ R TY S E H W X N I E T D N E - P E E X O T E X L A E V Y V E SUPPORT YOUR FACE TO FACE RELATIONSHIPS WITH DIGITAL MARKETING WWW.CONCEPGLOBAL.COM www.iltanet.org Infrastructure Technologies 21 R T RMATI D THEY DO SO F R E CE R TFE XCTIVES O TN EEU HSA DAY. CIOS AND OTH I RE THAN SIX SEA MOST LIKE USE ONLINE C FORMUCH AS BEEN M EVEL OPING ASOC IOLOG Y OFTH EFETDIG ITALAGE G T I R L W F T V T O N S OM W T O F DE EVEL- OPING ASO- CIOL- OGY OF THE E T MN O A N T S DE U H C D H CIOS A INTE TOOLS, OR USE ONLINE VIDEO OVER TEXT.WHILE DEL RESEARCH MAY BE PART OF THE STEREOTYPE OF A C USE ONLINE COMMUNITIES TO GATHER IN RECOMMENDATIONS, SEEK OUT BLOGS AND OT LIKELY EXECUTIVES TO CONDUCT W COINCIDENCE, FOR INSTANCE, THAT PRESIDENT BARACK !RST CHIEF EXECUTIVE TO USE A P TODAY’S C-SUITE CAN RECALL THEIR EMAIL AN DEMAND AN IPHONE BLACKBERRY. WHILE MANY IN FIRST STEPS INTO THE DIGITAL WORLD, MANY MORE PE ON THE WAY UP HAVE NEVER B OBAMA—HAVING TAKEN OFFI CE AT AGE 48—IS THE NATION’S UT OF TEN EXECUTIVES (87%) RATED G ND OUT, HOWEVER, IS T E N E R A L S E H E E CTHE FIRST CONNECTIONS CONNECTIONS ONNECTIONS AND ACCESS A AND ACCESS A GREATER RANGE OF INFORMATI CONNECTIONS CONNECTIONS THE C-SUITE’S TOP INFORMATION RESOURCE. WHEN THEY THE INTERNET IS UITE T RKS AR E CONNECTIONS CONNECTIONS CONNECTIONS CONNECTIONS INFORMATION, THERE IS A NEW GO TO LOCATE B NLINE ECOME G IN ATS OF DIGITALLY MINDED C-SUITE NETW SEARCH NT, AND , U D ASRELEVA ON AMONG C-SUIT TAND TOP EXECU ERATIONS FOR IVES, ONLINE NE EXECUTIV MOST WILLING A GENER SHIFT IS OC H EMERGING INTERNET R TO ENGAGE WITH TECHNOLOGIES. O I O N MR G O PE P I F A I ED S EH,ET Y R L SA DY. T AN , I O L N N O S C H O I E E I I N D T R Y T Y E R T F M O S S S H K R K M O O F HI N H D OTHER THE T T I O H V E E D N A T ( S L C T U O E I EO EE R N A E X N MU E O FRTIVES A W REOR M LE O UT THE N AI TIVESE S CON UKIR C T ENV S A 0 S % I C E ) TC N E HE S T S C O RE L - S A B ARE MORE LIKELY TO ACCESS EXECUTIVES UNDER 50 THE INTERNET DAILY INCLINED TO WATCH LIKELY TO SEEK OUT ONLINE VIDEO, USE L R CTIN G G Y CH LER EXEI MO D R H EE T A E T C IO Y O E T H E SO S M W FB ’N I ER R H H GE U D.MS R I S E A YOUTUBE SM A H N T ET E T D S C R D UNDER-50S ARE MORE R GENERATION ATH OF TION A O O E M K N T A E L TA ER DERS ARE THE S U I N S C T G E I M W T G O E I G R P E H T H U E O N O EP N E A R L Y NINE O N E S STA O NLINE NETWO GIN N D O I I N G AS C-S R VIDEO WILL ONLY B A P M ORE WIDESPREA AN INFORMATI REVALENCE. O N S A RE INCREASIN T GENERATIONS M A REAMING VODC VIDEO, WEBCASTS D SIMILAR FORM D R VERTISING. WE LINF E SULTS, CONTE O KS DRIVEN BY RIG T LLOWING A P D L OHT INFORMAR E OCATE THE O R U RG N M.S E T 4 C 0 OVE INTO THE C-SUITE GEN ATIONAL I I CURRING S GR O TO T TNETSDHE LAHESE EXECUT WHE DU S , A T M C . E E M I L O E F M S O N T Y D O T T H U E C R P R A T I R R K A I K 7 U E E I R L 0 A T W D M D N E P O T E H O W T T H E Y O E V E L E R I I M T C D C E E TREAM SE RE LIKELY TO CLICK LINKS LG A N K-RELATED IN A O T N INTRUSIVIE, THE MORE ILLIT NATE IX O H O CN E O UO E R S N N U A A T E O N E O H AH SE F S S B R U T TI IVESML ACCESS INFOR MATION INTER S S L A B B T G E A E Y D I E A P S R O L O H D A R F P A G E I N F R OL M P OA VI G L Y WILLIVI A N LIN E E E S R I N SIG O L E D C E, H I B L A I E T S E E F T IN THE PRO PC-SUITE FO G C X L . THAT IS QUIC O TRANSFORMI NG HOW THEY USE THEY ACC H T E R , E A A E P T R U S P T L R O S O I S E O S W N T FOR SENIO EXECUTIVES, SEARCH R ULTIMATELY SERVES AS A CONDUIT TO OTHER ON A S A E IE Y L E W W I % R E L L A ) H O D N N E I T TERNE S. A I I V V TE I T G H TN L D T H NFORMATI M E S T T N L T N H T A G H F / S R R Y H K W ’ F I I L G W M N E R D L Y X O A ONLINE VIDEO, VIDEO, USE A - I M A B B T O G E E O I D E OM E H A T T S T E . EE H K G H H E E W B AI R B A M A O T RH T T N H H L N DR I C C R B A S S O G E R A L L Y I REO NF F ) R CC A T F I O E M U U U I I D E M EA R I E LE V L W H R T I G F I I A I A O O R B N I Y D O W M EF RD E O S S S EH U S ( E MAINS THE PREFE R R E D URVEY, EXECUTIV E S W E R SITES ARE THE MO S T H E NINE OUT OF TEN E X E C U IO N O C C U R R I N G I N T WHEN IT COMES TO E C U T I V E S ’ S A T R A N W E R E R , I S T L O S I A S K H E I EE E V T C L D D J O A R L IL I T O R A T R T S I E 2 Y W U A B % ) L E .) O N N I T H E U A L C - E E S S S G A B E B P I , M E R S D T H ET A TR O I L O E E A R H N E H R XR O E O Y A A RI S A B T B R E R O E T R T AV S O O H L E O N L O W I M E A N S E A S K E A V I L Y T I V E S T I O T E D H EA N O C T T R N E 8 7 ( V A C -ES O K R ( 8 7 N G L I A TI FL T R D CF E I AU I T A% S C A T E T O R M RI N G V H E U R A A C P U K U X E E OE R G N E R C G E N L O P R N V E A F O O T L I C K C N C E R A N U T A K S W B D E N E E L E TO ES Y E Y F A T S C W C R I I E H U O S C O U E T N R N W L P K S S PE E I I R I C A H H R L E D D L T WK E A E NI O E E E I L N MATERIAL. EXECUTIVES G R E E N T ’ I I S A W V EE A C O S I S A E N N G I A L W N ’ Y N C G A E . E T E R T EA E T 6 C Y T T EXT RE I N THE S U E N C E O N T H E W A Y E X N G E X E C U TIV E S . T H E R E H E S U R V E Y, E X E C U T I V E S THERE’S A TRANSIT S EARCH N EARLY WHAT DOES MAJ R U. STAND OUT, HOWE V E LOCATING INFORMATION FOR THEIR HAVING A PROFOUND VALUE EXECUTIVES PLACE WHEN IT COMES TO LOCATING . CORPORATIONS THAT IS NE I E N G A N D E R T H N V A ER N U. S. C S O R UIT E O F H E G F SS O C D ( ’ K T E B O C L A L O T L T A E E E I H I A T E T T F N T I T N 0 EH I E V 9 I I N O FIL O INF L AM O IN T G C E R O M E T A L E L U W E B O P O P F AE DI" NR OUT OF TEN EXECUTIVES US ERAL SEARCH ENGINES AS VERY N ING EITHER A 4 OR 5 ON A 5-POINT S RINPORATIONS THAT IS HAVING A PROFOUND G IN D IN E JUST THE VALUE EXECUTIVES PLACE ON SEARCH, BUT THE FREQU N S M E A M O G W E N H T S R E E T I E C I T A R T B W I T E % E N R P A G T F TE NLINE AND O%INE NMATION AMONGEXECUTIVES. T O OR N E E O E E E A NH L T A I R E Y E E R ’ S M N L A R O L T ) E E H CE. IN THE C-SUITE AND R U V Y NEWEST G IN T H E TIVE RANKS AND WILL FLUENCE ON THEC-SUI YO TO LOCATEINFO E ECHNOLOGIES AN G H C-SUITE FIRST TURNS TOMA AM Q U E N TLY, WITU C H SIX N DC G MO O UTIN RH ENGINES. AN O E C S E’S A T R IT A E O M B A E U M F U A N H I T H T O E L H R S KNOWN BEFOR ANYTHING AT A ELSE.THEY’LL LIKELY BE ABLE TO MAKE MORE LINKS A CONNECTIONS E C TIV O H A I IT’S NO MOST PREVALENT U EXECUTIVES I N SI THAT IS HAMAJOR U.S. C VIN N I G A R S E OCCURRIN S HE G R P ND OTHER IT LEADERS A RNET FOR INFORM A IT HERE’S A T P TIO N T R E O A OG IN T H R N SI T A E A S W EN B S I F IT N E L G O R A A R C H I HE N E R L EE G A A -L G V E V LR M CONNECTIONS T 5 A O U OF TRADITIONAL PERSONAL S WORKING AS YET TO UPPLANT THE VALUE M ONAL A A B C U R C ( G C S E T IO E F O E A R S E T AA O RA LL L N L H ITE ME TV G C EIT RE A H V V R T I E N N O D N C ; E LN C TI E TS O N A A D TI CI E O I S C Y S T DT S T I O U T O ANR O O R N G P D A N P E R L F N ON A I L TR FTED, EXECU R TOMH TN EI F ON F E T S C P L E X T ADS, B E N EU E C TE I R R R D V I- F E E E ( L 7 N S K H W E M N S D T O I R T I TAC I A O OE DE U L C D L A I Y S DLE OT N OW BE F U O E S A P W PS IOURLR N C D S E W B F A M Y N P P N T E H I I HFRAR INOME O TION SOUR T MR EP P S M RX ER O EECU NIW EGIN OR W N,TIA H M E.N A E R TAI S N O H G T OE THAN SIX SEARCHES A DA G T O FIND INFORMATION LINO LEVERAGE THE TN E T O R - O A E F A R T A R R E W O E E A E P R Y Y N E C O A H A T H U A T K SR L F O A E O T G H T N E O R G V S E S A U N C O R V E T T E O G M SI A N 0 N L CONTACTSR IN BWORKS RE S E ATIO SHIP FIS RST ON L USINESS TH P ST THAT E H SEV RAL EXECUTE IVES ES R BSIETE I VNTEL G A T E HS OLLO R I O A TR F X P N V VOO A P E M A E S THENETWORKI THENETWORKI S ES T T T O R E M I E S HE M L N C OS LI C R LO W D - A C I E U P N A O S N ) H K E E T G F N E S O E , Y IN D T I O O O A F O A W R W A N ; E C U U F W DRMN OE H B B A O E G B EE A F I C H M R , SIX T T O U E M E W N L Y X R , P 2 LR : A N A R N K L C E KE 1 I F - E N Y A I AI Y U ’ T Y L S A T R V R T S A E E S F T S E AI O Y OD R A S N M HS T ’ N T A R W TH F S F E M U R A A H E T S O T U K C B U C G O O I T R H S E O H O M C B Y I S E S P G O C N ’ R A H C D A U D Y H ’ G I N H T Y I ’ E T H T U L E S T T O A N R N I T I V F L T R D M I A T I OO TNR F N A T E T I N F O R S M K H H H T M Q CH E E G P T I T E F N T N H H H O W E N H H L GE H F E E T T A S E T W O A S E C O E H Y H K A B E F E E C I A R U N A M T P R EA IT E C T CS S 5 T I M I R P 3 C N H E T T E N A E UN IT - W I T ER W H E A L 3 I T G A 0 N I % N E D E N T S I C E % E AR R ) F E T C HA LOT I U E R A E R I A N T E O C M S NO E E C B I S D O O C T W M L R R N E E 0 N GU U E O O . 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