The quarterly publication of the International Legal Technology Association
Issue link: https://epubs.iltanet.org/i/163881
features 44 How Have COMMUNICATIONS TECHNOLOGIES EMPOWERED You? 54 Marketing Professional MY iPHONE AS A MEGAPHONE: THE POWER OF SOCIAL MEDIA by Allison Spence of Thompson Coburn LLP 44 Peer to Peer ILLUSTRATION BY THOMAS BOUCHER, ALL RIGHTS RESERVED It's hard to tweet with Rahm Emanuel staring you down. Parked in the front row of an ABA Section of Litigation conference in Chicago earlier this year, I meekly raised my phone to snap a quick photo of Mayor Emanuel and his good friend and copresenter, David Axelrod. As I lined up the shot, Emanuel turned to look, then kept his eyes locked on me while I captured several images. With a flick of my finger, I cropped the best image, applied a quick filter and shipped it to Thompson Coburn partner Bill Bay, then the chair of the Section of Litigation, who was avidly tweeting from the back of the ballroom. I felt a little odd playing the paparazzo during a panel discussion, but the up-close-and-personal picture was a fantastic addition to Bill's stream of dispatches. His followers loved the live-tweeting, and St. Louis Mayor Francis Slay retweeted us to his 19,000 followers. Immediacy, transparency, credibility: These are the hallmarks of business communications in the age of social media. And for law firms in particular, social media platforms provide an unparalleled opportunity to be seen and — more important — heard by prospective clients. Peer to Peer 45 60 How Have Communications Technologies Empowered You? contributions by Allison Spence, Julie Johnston, Shirley Crow, Jason Smith, Jonathan Lemberg and Maureen Babcock In Their Hands and in the Cloud: Managing Mobile Risks by Brian Donato and Lisa Pierce Reisz Windows Phone 8: What's Great and What's to Hate? by Brianna Leung 64 Microsoft Office 365: There's Gold in Them Thar Clouds by Orlando Scott-Cowley 70 Ultrabook, iPad or Surface? The Results Are In by Kyle Meister 78 Break On Through to the Mobile Side: Workflows On the Go by Steve Held 84 Tell a Story, Sell an Idea by Thomas Mercer CONGRATULATIONS TO ILTA'S 2013 PUBLICATION AWARDS WINNERS, RECOGNIZED FOR OUTSTANDING CONTENT PUBLISHED DURING THE PERIOD JULY 1, 2012 TO JUNE 30, 2013 Outstanding Member-Contributed Magazine Article "Law Firm, Meet CEO" authored by Patrick Johansen of Brinks Hofer Gilson & Lione Outstanding Vendor-Contributed Magazine Article "Train To Strengthen Security's Weakest Link" authored by Adam Carlson and Matt Wolf of Carlson & Wolf LLC Outstanding Member-Contributed White Paper Article "Knowledge Management: A Strategic Role Change for Legal Information Professionals" authored by Steve Lastres of Debevoise & Plimpton LLP Outstanding Vendor-Contributed White Paper Article "Technology-Assisted Review 2.0" authored by Ignatius Grande and Andrew Paredes of Epiq Systems, Inc. Most Innovative Editorial Content "And the Data Went Kaboom" by Nicole Blake of Lathrop & Gage LLP Most Innovative Ad Content Kroll Ontrack "Real Employees" spread Rising Star Jessica Hutto-Schultz of Greenstein DeLorme & Luchs, P.C., author of "The Y Factor: A Generation Unveiled"