Digital White Papers

I L T A W H I T E P A P E R | K N O W L E D G E M A N A G E M E N T & M A R K E T I N G T E C H N O L O G Y 11 connections, advancing relationships, and ensuring the right opportunities meet the right individuals. Increasing Engagement in KM It is highly likely that most of your professionals already use LinkedIn often. There are 900 million members with 135 million using it each day, including a 20% growth rate in usage by corporate counsel, per BTI Consulting. Familiarity and habits have already been formed. So, let's leverage them to reduce complexity and increase adoption – a hallmark in successful change management. Attorneys maintain their profiles and are incentivized to do so for a higher level of collaboration and inclusion. Then, embed its use by all professionals at key collaboration points within work processes, such as annual marketing planning, business development pursuits, proposal development, staffing, thought leadership development, training, office visits, etc. Consider the push capabilities that can be served to professionals when new knowledge is added to another professional's profile. Reminds you of the emails from LinkedIn on updates of birthdays, new jobs, and new posts by our connections, right? And everyone on LinkedIn reads those. Case Studies in Modern Experience Management A global consulting firm empowered its professionals with a comprehensive internal profile system to maintain their "storefront." This platform, highlighting experiences, interests, and content, became an invaluable tool for collaboration and staffing opportunities as partners looked for value in diverse teams, prioritizing problem-solving for clients. In this firm, where talent development and thought leadership are paramount, a professional desiring to move into a new area, such as an industry niche, can be more easily found and present a compelling case for value by indicating aspirational competencies supported by strategic development of thought leadership within the context of an overall quality profile. A national AmLaw firm introduced availability into professional profiles. Each week, associates are required to enter a percentage representing available capacity. Now, a partner can specifically search for a corporate associate wanting to participate in matters related to agriculture with the required billable rate and availability. This addition ensured partners could swiftly identify readily available associates, streamlining operations and access to inspiring opportunities. This also reinforces the need for associates to continually engage in the system and be thoughtful in the development of their profile, supporting sustainability of the platform. An international AmLaw firm created a dynamic platform that gave professionals a key feature called "bio self-service." All professionals were empowered to contribute to an expansive internal profile with the ability to indicate specific content to appear on their external website and in proposals. This included the near-real time ability to change text and add and reorder experience on their website. This autonomy, familiar to those using platforms like LinkedIn, resonated with professionals. Also, using a "one stop shop" approach, professionals could manage their knowledge more easily and holistically. The next set of features would include push notifications to the marketing "Using a 'one stop shop' approach, professionals could manage their knowledge more easily and holistically."

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