Digital White Papers

I L T A W H I T E P A P E R | K N O W L E D G E M A N A G E M E N T & M A R K E T I N G T E C H N O L O G Y 12 and business development team, team leaders, and internal connections to spark knowledge sharing and conversations. An international AmLaw firm created a self-service experience platform to quickly address questions of subject matter expertise and professional experience. Their expertise search function draws on trusted internal data sources and a carefully crafted ranking algorithm to present a list of qualified experts, which users can then filter (by bar admissions, languages spoken, availability, and more) and compare side-by-side to pinpoint the most relevant experts with whom to collaborate. Within the same digital workspace, an experience dashboard facilitates the identification of the firm's experience across seven commonly requested fields. Sourced from live matter and docket data, the dashboard allows attorneys to instantly locate relevant firm experience and strategically staff matters. The experience platform has saved the firm thousands of emails and drastically reduced the time required to locate relevant knowledge and experience. Conclusion Law firms are challenged to maximize their collective talents and capabilities to deliver greater value to the client, the professional, and the firm. Rethinking experience management can be the foundation to change. The secret to successful change management is simplifying processes and aligning them with familiar practices. By looking at platforms like LinkedIn and empowering all our professionals with "access to knowledge, insights, and opportunities," firms can foster a culture of engagement, inclusion, and collaboration, which benefits all. ILTA Clinton Gary is the founder of CREDO Consulting, guiding law firms to maximize collaborative growth through collaboration strategies, business development operational excellence, and professional coaching. Clinton is a former Chief Marketing and Business Development Officer with prominent law and Big 5 accounting firms and an Accredited Partner with Gardner & Co. on the methodologies of "Smarter Collaboration." Recognized by The American Lawyer for "Best Law Firm Marketing" and innovations in industry and client programs, firmwide growth planning and budgeting, experience management, and collaborative BD training, among other collaborative initiatives, Clinton can maximize your firm's collective capabilities and talents for greater value to your clients, professionals, and firm. For more information, contact Clinton at clinton@credocg.com and connect with him on LinkedIn.

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