Digital White Papers

I L T A W H I T E P A P E R | M A R K E T I N G T E C H N O L O G Y 10 2 0 1 9 M A R K E T I N G T E C H N O L O G I E S S U R V E Y R E S U L T S 27.62% 29 72.38% 76 Does your firm use a mobile event app for attendees to use at your conferences and seminars? (Schedule views, polling options, social feed, handout downloads, etc.) Answered: 105 Skipped: 0 105 Yes No 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% CHOICES RESPONSES 33 / 76 2019 ILTA Marketing Technology Survey What primary tool does your firm use for delivering webinars 21.90% 23 14.29% 15 25.71% 27 5.71% 6 23.81% 25 Q27 What primary tool does your firm use for delivering webinars? Answered: 105 Skipped: 0 GoToMeeting On24 Webex Zoom Not applicable Other (please specify) 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% ANSWER CHOICES RESPONSES GoToMeeting On24 Webex Zoom Not applicable 2019 ILTA Marketing Technology Survey Does your firm use a mobile event app for attendees to use at your conferences and seminars? (Schedule views, polling options, social feed, handout downloads, etc.) Q28 Select up to 5 competitive intelligence tools your firm is using. If you use more than 5, please select the ones you use most often. Answered: 105 Skipped: 0 ALM Bloomberg Law The Deal Pipeline Hoovers IBISWorld JD Supra LexMachina Manzama Merger Market PitchBook Preqin S&P CapitalIQ Thompson MonitorSuite Westlaw We do not use competitive... Other (please specify) 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% ANSWER CHOICES RESPONSES 35 / 76 2019 ILTA Marketing Technology Survey Select up to 5 competitive intelligence tools your firm is using. If you use more than 5, please select the ones you use most often. 6.67% 64.76% 20.00% 20.00% 54.29% 29.52% 4.76% 13.33% Q29 What tool(s) do you use to collect and present marketing analytics? (Check all that apply) Answered: 105 Skipped: 0 Total Respondents: 105 # OTHER (PLEASE SPECIFY) DATE 1 Qlik 7/16/2019 2 Do not know 7/10/2019 3 Vuture; PowerBI, aggregator-provided analytics (JD Supra, Lexology, Mondaq) 7/9/2019 2:47 4 Vuture analytics 7/5/2019 2:35 SaaS data visualizatio... Freeware (e.g., Googl... Software with built‐in... Dashboards and portals... Excel SiteImprove Not applicable Other (please specify) 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% ANSWER CHOICES RESPONSES SaaS data visualization and CI products (e.g., Tableau, Domo, etc.) Freeware (e.g., Google Analytics) Software with built‐in analytics functionality (e.g., Sitecore Analytics) Dashboards and portals developed in‐house Excel SiteImprove Not applicable Other (please specify) 37 / 76 2019 ILTA Marketing Technology Survey What tool(s) do you use to collect and present marketing analytics? (select all that apply) Q30 If you have identified key performance indicators (actionable measures of performance against objectives) for marketing and business development at your firm, for which categories do you have KPIs other metrics)? (Check all that apply) Answered: 102 Skipped: 3 Website, microsites a... Email marketing... Social media CRM/ERM Events Proposals Experience management Not applicable Other (please specify) 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% ANSWER CHOICES RESPONSES 2019 ILTA Marketing Technology Survey If you have identified key performance indicators for marketing and business development at your firm, for which categories do you have KPIs (versus other metrics)? (select all that apply) We do not use competitive intelligence tools SaaS data visualization and CI products (e.g., Tableau, Domo, etc.) Freeware (e.g., Google Analytics) Soware with built-in analytics functionality (e.g., Sitecore Analytics) Dashboards and portals developed in-house Website, microsites and blogs Email marketing campaigns

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