Digital White Papers

I L T A W H I T E P A P E R | M A R K E T I N G T E C H N O L O G Y 11 2 0 1 9 M A R K E T I N G T E C H N O L O G I E S S U R V E Y R E S U L T S 83.81% 88 90.48% 95 76.19% 80 60.00% 63 67.62% 71 52.38% 55 2.86% 3 11.43% 12 Q31 What analytics do you track when it relates to websites, microsites and blogs? (Check all that apply) Answered: 105 Skipped: 0 Total Respondents: 105 OTHER (PLEASE SPECIFY) DATE v-card and pdf downloads 7/18/2019 5:13 PM V-card, publications subscribe, Contact Us submission 7/17/2019 9:03 AM Behavior - clicks on in-page elements like tabs, drop-downs 7/11/2019 2:10 PM search terms, engagement activities (e.g., PDF downloads, email link clicks, Read More links) 7/9/2019 2:47 PM Total/section page views Number of visitors Length of time on site Bounce rate Average number of pages vie... Percentage of visitors by... Not applicable Other (please specify) 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% ANSWER CHOICES RESPONSES Total/section page views Number of visitors Length of time on site Bounce rate Average number of pages viewed per visit Percentage of visitors by device [mobile, tablet, desktop] applicable Other (please specify) 41 / 76 2019 ILTA Marketing Technology Survey What analytics do you track when it relates to email marketing campaigns? (select all that apply) 81.90% 86 79.05% 83 75.24% 79 70.48% 74 8.57% 9 Q32 What analytics do you track when it relates to email marketing campaigns? (Check all that apply) Answered: 105 Skipped: 0 Click‐throughs Open rate Undeliverables/ Bounce Rate Unsubscribes Not applicable Other (please specify) 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% ANSWER CHOICES RESPONSES Click‐throughs rate Undeliverables/Bounce Rate Unsubscribes applicable 2019 ILTA Marketing Technology Survey What analytics do you track when it relates to websites, microsites and blogs? (select all that apply) 72.38% 76 67.62% 71 1.90% 2 20.00% 21 1.90% 2 Q33 What analytics do you track when it relates to social media? (Check all that apply) Answered: 105 Skipped: 0 Total Respondents: 105 # OTHER (PLEASE SPECIFY) DATE 1 General engagement 7/11/2019 2:10 PM 2 I don't know 6/26/2019 2:58 PM How many new followers by... How many likes / shares ROI of new relationship... Not applicable Other (please specify) 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% ANSWER CHOICES RESPONSES How many new followers by platform (e.g., LinkedIn, Facebook, Instagram, Twitter, etc.) How many likes / shares ROI of new relationships / new revenue Not applicable Other (please specify) 44 / 76 2019 ILTA Marketing Technology Survey What analytics do you track when it relates to social media? (select all that apply) 60.95% 39.05% 29.52% 35.24% 28.57% 26.67% 5.71% Q35 What analytics do you track when it relates to events? (Check apply) Answered: 105 Skipped: 0 Total Respondents: 105 # OTHER (PLEASE SPECIFY) DATE 1 I'm unfamiliar with analytics tracked for events, but I don't believe we track most of what's listed above. 7/9/2019 2:47 2 new opportunities/introductions 7/2/2019 9:42 3 Number of invitations; open rate; response; no shows; overall event cost 7/1/2019 7:30 4 In development 6/27/2019 5 attendees/registrants 6/27/2019 6 I don't know 6/26/2019 Number of attendees wh... Number of target... Follow‐up by lawyers... Cost per attendee ROI ‐ new clients/new... Not applicable Other (please specify) 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% ANSWER CHOICES RESPONSES Number of attendees who are clients Number of target prospects Follow‐up by lawyers post‐event Cost per attendee ROI ‐ new clients/new work Not applicable Other (please specify) 46 / 76 2019 ILTA Marketing Technology Survey What analytics do you track when it relates to events? (select all that apply) 71.43% 51.43% 30.48% 50.48% 21.90% Q36 What analytics do you track when it relates to proposals and (Check all that apply) Answered: 105 Skipped: 0 Wins / Losses / Partial Wins Category (Firmwide,... Go/No‐go decision Proposal Type (e.g., RFP,... Not applicable Other (please specify) 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% ANSWER CHOICES RESPONSES Wins / Losses / Partial Wins Category (Firmwide, Practice, Industry, Client Type) Go/No‐go decision Proposal Type (e.g., RFP, Letter, etc.) 2019 ILTA Marketing Technology Survey What analytics do you track when it relates to proposals and RFPs? (select all that apply) What analytics do you track when it relates to CRM and ERM systems? (select all that apply) 37.14% 39 34.29% 36 27.62% 29 15.24% 16 48.57% 51 Q34 What analytics do you track when it relates to CRM and ERM systems? (Check all that apply) Answered: 105 Skipped: 0 Data Quality Number of New Contacts Number of Contacts wit... User Adoption Rate Not applicable Other (please specify) 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% ANSWER CHOICES RESPONSES Data Quality Number of New Contacts Number of Contacts with Marketing/BD Activities User Adoption Rate Not applicable 2019 ILTA Marketing Technology Survey Average number of pages viewed per visit Percentage of visitors by device (mobile, tablet, desktop) How many new followers by platform ROI of new relationships / new revenue Number of Contacts with Marketing/BD Activities Number of attendees who are clients Number of target prospects Follow-up by lawyers post-event ROI new clients/ new work Category (Firmwide, Practice, Industry, Client Type) Proposal Type (e.g., RFP, Letter, etc.)

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