Digital White Papers

MT19

publication of the International Legal Technology Association

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I L T A W H I T E P A P E R | M A R K E T I N G T E C H N O L O G Y 9 2 0 1 9 M A R K E T I N G T E C H N O L O G I E S S U R V E Y R E S U L T S 14.29% 15 22.86% 24 4.76% 5 58.10% 61 Q20 If yes, what level? Answered: 105 Skipped: 0 TOTAL 105 A AA AAA Not applicable 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% ANSWER CHOICES RESPONSES applicable 25 / 76 2019 ILTA Marketing Technology Survey What primary product do you use to manage video and/or podcasts on your site? 3.81% 4 2.86% 3 25.71% 27 31.43% 33 28.57% 30 7.62% 8 Q21 What primary product do you use to manage video and/or podcasts on your site? Answered: 105 Skipped: 0 Brightcove Libsyn Vimeo YouTube Not applicable Other (please specify) 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% ANSWER CHOICES RESPONSES Brightcove Libsyn Vimeo YouTube applicable Other (please specify) 2019 ILTA Marketing Technology Survey If yes, what level? 90.48% 95 37.14% 39 74.29% 78 49.52% 52 31.43% 33 84.76% 89 9.52% 10 Q22 How many search features do you have on your website? (Select all that apply) Answered: 105 Skipped: 0 Total Respondents: 105 # OTHER (PLEASE SPECIFY) DATE 1 Site sections, Practices, Locations, types of publications, year 7/17/2019 9:03 AM 2 Location 7/2/2019 10:55 AM 3 All thought leadership/bulletins can be searched 7/2/2019 9:32 AM 4 no search features 7/2/2019 9:20 AM 5 content search 7/1/2019 3:19 PM 6 Documents, speciifically regulations 6/28/2019 10:32 AM 7 Predictive slated for Q3 2019 6/27/2019 11:10 AM 8 Practice 6/26/2019 10:26 AM Lawyer search Experience search News/Events search Advanced search Predictive or type-ahead Site-Wide Keyword search Other (please specify) 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% ANSWER CHOICES RESPONSES Lawyer search Experience search News/Events search Advanced search Predictive or type-ahead Site-Wide Keyword search Other (please specify) 27 / 76 2019 ILTA Marketing Technology Survey How many search features do you have on your website? (select all that apply) 6.67% 7 2.86% 3 Q23 Which primary event management tool is your firm using? Answered: 105 Skipped: 0 Concep Cvent Event Bright In-house tool Tikit Vuture Constant Contact Not applicable Other (please specify) 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% ANSWER CHOICES RESPONSES Concep Cvent 2019 ILTA Marketing Technology Survey Which primary event management tool is your firm using? 47.62% 21.90% 1.90% 28.57% Q24 Does your primary event management tool integrate with your system? Answered: 105 Skipped: 0 TOTAL Yes No We are in the process of... Not applicable 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% ANSWER CHOICES RESPONSES Yes No We are in the process of integrating them Not applicable 31 / 76 2019 ILTA Marketing Technology Survey Does your primary event management tool integrate with your CRM system? 19.05% 49.52% 4.76% 26.67% Q25 Does your primary event management tool integrate with website? Answered: 105 Skipped: 0 TOTAL Yes No We are in the process of... Not applicable 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% ANSWER CHOICES RESPONSES Yes No We are in the process of integrating them. Not applicable 2019 ILTA Marketing Technology Survey Does your primary event management tool integrate with your website? We are in the process of integrating them We are in the process of integrating them

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