publication of the International Legal Technology Association
Issue link: https://epubs.iltanet.org/i/1181316
I L T A W H I T E P A P E R | M A R K E T I N G T E C H N O L O G Y 12 2 0 1 9 M A R K E T I N G T E C H N O L O G I E S S U R V E Y R E S U L T S 20.95% 22 14.29% 15 15.24% 16 19.05% 20 65.71% 69 4.76% 5 Q37 What analytics do you track when it relates to experience management systems? (Check all that apply) Answered: 105 Skipped: 0 Total Respondents: 105 OTHER (PLEASE SPECIFY) DATE I'm unfamiliar with what is tracked. 7/9/2019 2:47 PM In development 6/27/2019 11:10 AM We are in the process of rolling it out, so none yet 6/27/2019 9:27 AM Profiled matters by practice, industry, lawyer 6/20/2019 7:36 PM I don't work in this department. 6/14/2019 4:40 PM Number of new matters Number of matters by... Number of total profil... Number of matters by... Not applicable Other (please specify) 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% ANSWER CHOICES RESPONSES Number of new matters Number of matters by lawyer Number of total profiled matters Number of matters by practice/industry applicable Other (please specify) 48 / 76 2019 ILTA Marketing Technology Survey Do your key performance metrics drive a change in behavior? 7.62% 8 40.95% 43 12.38% 13 39.05% 41 Q38 Do your key performance metrics drive a change in behavior? Answered: 105 Skipped: 0 TOTAL 105 Yes Sometimes No We have not identified KPIs 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% ANSWER CHOICES RESPONSES Sometimes have not identified KPIs 2019 ILTA Marketing Technology Survey What analytics do you track when it relates to experience management systems? (select all that apply) Q39 Please choose the statement that best describes your firm's artificial intelligence road map. Answered: 103 Skipped: 2 No Considering/Evaluating Yes I don't know Our marketing department u... Our research/lib... Our practice management/s... Our attorneys use AI in th... 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 50 / 76 2019 ILTA Marketing Technology Survey Please choose the statement that best describes your firm's artificial intelligence road map. Q41 Please choose the statement that best describes your firm's around enterprise data management. Answered: 102 Skipped: 3 No Sometimes Yes I don't know Our firm has an Informati... Our marketing department... Our firm has a data managem... Our firm has a data warehouse 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 53 / 76 2019 ILTA Marketing Technology Survey Please choose the statement that best describes your firm's efforts around enterprise data management. Number of matters by lawyer Our marketing department uses AI Number of total profiled matters Number of matters by practice/industry Our research/library/ KM team uses AI Our practice management/support department uses AI Our attorneys use AI in their practice(s Our firm has an Information Architect responsible for firm wide data management Our marketing department actively collaborates with other departments (IT, Finance, KM) to streamline data in the firm's enterprise systems Our firm has a data management strategy