Digital White Papers

MT19

publication of the International Legal Technology Association

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I L T A W H I T E P A P E R | M A R K E T I N G T E C H N O L O G Y 13 2 0 1 9 M A R K E T I N G T E C H N O L O G I E S S U R V E Y R E S U L T S Are you actively seeking a replacement for existing technolo? Q42 Are you actively seeking a replacement for existing technology? Answered: 101 Skipped: 4 35.64% 36 64.36% 65 101 1.64 19.39% 19 80.61% 79 98 1.81 Yes No CRM/ERM Experience Database Proposal Automation Events Webinars Competitive Intelligence Analytics 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% YES NO TOTAL WEIGHTED AVERAGE CRM/ERM Experience Database 55 / 76 2019 ILTA Marketing Technology Survey Are you actively seeking to acquire new technolo in any of these categories? Q43 Are you actively seeking to acquire new technology in any of these categories? Answered: 101 Skipped: 4 37.11% 36 62.89% 61 97 1.63 Yes No CRM/ERM Experience Database Proposal Automation Events Webinars Competitive Intelligence Analytics 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% YES NO TOTAL WEIGHTED AVERAGE CRM/ERM 57 / 76 2019 ILTA Marketing Technology Survey 5.68% 23.86% 56.82% 13.64% Q48 What is your 2019 marketing technology budget? Answered: 88 Skipped: 17 TOTAL Less than last year More than last year About the same as last year Not sure 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% ANSWER CHOICES RESPONSES Less than last year More than last year About the same as last year Not sure 69 / 76 2019 ILTA Marketing Technology Survey What is your 2019 marketing technolo budget?

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