10
WWW.ILTANET.ORG | ILTA WHITE PAPER
MARKETING TECHNOLOGY
2018 ILTA Law Firm Marketing Technology Survey Results
Marketing/Business Development
Knowledge Management
IT
Not applicable
Other
If your CRM data maintenance is done in-house, how many
full-time data stewards do you have?
What is the biggest challenge that you see with
day-to-day management of your CRM/ERM system?
None 1-3 4-8 9 or more
1 1
64
28
What is your firm's current status with using an
Experience Management System?
Who owns your firm's EMS system?
31 Data quality
6 Lack of training
28 User adoption
10 Lack of integration with other systems
4 Poor user interface
15 Other
52 We do not use an Experience Management System
20 We are in the process of implementing an Experience
Management System
19 We are using an EMS, but feel it has limitations
3 We are using an EMS and using it to its potential
39
6
0
49
0
