Issue link: https://epubs.iltanet.org/i/5394
www.iltanet.org Firm University 7 are confident in their skills and abilities tend to be more motivated, and this leads to improved client service and client retention. steps to a sUCCessFUL FIrm UnIversIty In order to establish a successful firm university, firms need to do the following: • Establish and communicate top management's commitment to the program • Identify strategic objectives and goals for the program (these should align with the firm's strategic goals) • Identify best practices and core competencies for each staff member in the firm • Develop or purchase content (classroom and e-learning) • Develop targeted learning plans and delivery options • Select suppliers and consultants who will act as learning partners (if appropriate) • Design incentives, recognitions and certifications • Market the program • Evaluate and measure program success • Celebrate success FIrm sUCCess storIes There are several ILTA member firms with well- established firm universities. Representatives from these firms were asked to answer the following questions regarding their programs: • What were your goals for your program? • Do your goals line up with your firm's overall goals? How? • Do you have buy-in from firm management? How did you achieve that? • How do you market your program to your learners? • What does your program include? Classroom Training? Distance learning? Recorded sessions? E-learning? • How do you track participation? • How do you motivate learners to participate in your program? • Do you have incentive programs or certifications? • What impact has your program had on the overall success of the firm or the learners? • What words of wisdom would you like to share?