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The clarity of this question is refreshingly simple and drives
home how important it is, during these times of increased competition
and decreased budgets, that law firms harness and dedicate more
resources to projects that add value for clients.
About the Author
Kate Boyd is the Vice President of Americas Marketing and Client Service
at HighQ. She focuses on meeting clients' secure collaboration needs,
introducing the HighQ digital marketing solution in the Americas and
expanding client relationships. Contact Kate at kate.boyd@highq.com.
Efficiency Challenge:
Prioritize Projects That
Deliver More Value
I was recently introduced to the concept that
lawyers should assess the value of their services
by asking, "Is this going to help my client look
good, make money, save money or sleep better?"
