The quarterly publication of the International Legal Technology Association
Issue link: https://epubs.iltanet.org/i/448505
PEER TO PEER: THE QUARTERLY MAGA ZINE OF ILTA 44 Visitors are looking to interact with your content and your lawyers. Make sure you're making it easy for them to do so. • Client extranet is offered and accessible – 43 • RSS feeds throughout the site – 61 • Alumni center or link to alumni page on LinkedIn or Facebook – 63 • Newsletter subscribe feature and other info sign-up – 64 • Links to firm/lawyer blogs on home page, bio, practice and other relevant pages – 51 • Offers educational webinars and podcasts – 48 In 2013, 63 percent of the Am Law 100 firms did not yet have websites designed especially for mobile devices. Post-findings, we are already seeing more responsive Web design that addresses design and brand consistency across different devices. Analytics prove that mobile visitors are growing exponentially. Two years ago, the average was three to five percent of visitors. Now, mobile visits range from 11 to 25 percent. • Does the firm have a true mobile site? – 34.5 Only two firms scored Excellent, and — of those firms that had a mobile site — a large majority of firms scored Fair. INTERACTIVITY MOBILITY THE FOUNDATION TO REBUILD These best practices are foundational, meaning they are must-have features and functionality. Using them as your roadmap for your next website redesign will ensure your visitors engage more with your offerings and quickly find what they want. Only then can your site transform from an online brochure to a robust, hard-working business development asset. • The site links to social media sites and has an active and current presence on these sites – 51 • Share functionality is present throughout the site – 34 In 2013, firms improved on the 2010 average score of 39.5, but they are still only scoring 52 on this foundational best practice. One of the most striking deficiencies was found in the use of "share" functionality. The Am Law 100 websites scored 34, and implementing a "share" feature is free and easy to do. For linking to firm social media sites, the average score was 51. This is another missed opportunity to syndicate content and drive traffic to and from your website. This was a particularly low-scoring foundational best practice, which means there is much opportunity for improvement. Three firms scored 100. EXCELLENT GOOD FAIR POOR UNACCEPTABLE 25% 20% 32% 13% 10% One of the most striking deficiencies was found in the use of "share" functionality. The Am Law 100 websites scored 34, and implementing a "share" feature is free and easy to do. HOW DID AM LAW 100 WEBSITES RATE IN INTERACTIVIT Y AND SOCIAL OUTREACH? FEATURES