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About the Author
Toby Brown, Chief Practice Officer at Akin, Gump, Strauss, Hauer & Feld, L.L.P., works
with firm partners and clients in developing alternative fee arrangements and driving
new business. In past roles, he led marketing efforts and various knowledge management
initiatives, including competitive intelligence, client relationships (CRM) and firm
expertise. Toby has published numerous articles in journals and publications, and he
has served on a number of legal service boards, bar association task forces and legal
marketing organizations. Contact him at brownt@akingump.com.
What If the Data
Were Perfect?
Data analytics can turn chaos into order. From a
technical perspective, the process involves taking
relatively unstructured data and finding the hidden
structures and relationships within it.
Of course, knowledge management (KM) professionals will find
data analytics tools and approaches very useful, since KM is all about
making information more useful or, more specifically, making it more
actionable to the people who need it.
