Gina Buser
CEO and Founder
Traveling Coaches
G
i n a B u s e r i s t h e Fo u n d e r a n d C EO
of Tra ve l i n g C o a c h e s , a n e d u c a t i o n
and talent development consultancy
headquartered in Dallas, Texas. Founded
in 1995, Traveling Coaches partners
with law firms worldwide to empower
and educate talent, implement large
technology initiatives, manage change, and influence
behavior. Under Gina's visionary leadership, Traveling
Coaches developed a change management adoption
methodology before "change management " was
valued within the legal sector.
As a pioneer of training and user adoption models for
legal technologists, Gina spearheaded the development
of a legal-specific cybersecurity awareness program
that incorporates adult learning theory with proven
change management techniques. This program led
to 100,000 legal professionals adopting the OnGuard
Security Awareness Program before the enactment of
the HIPAA Omnibus.
Traveling Coaches AI adoption programming experts
empower legal professionals to unlock the full potential
of Microsoft 365 Copilot, NetDocuments ndMAX,
and other customized solutions through rapid rollout
and ongoing support. Gina and her team at Traveling
Coaches continue their commitment to innovation by
developing unique solutions like LegalMind+, an AI-
LINKEDIN /ginabuser
ILTA AWARDS OF EXCELLENCE 2025
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