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22 P E E R T O P E E R : I L T A ' S Q U A R T E R L Y M A G A Z I N E | W I N T E R 2 0 2 4 CONCLUSION Ultimately, law firms face a convergence of complex litigation and unprecedented technological advancements driven by AI, forcing them to enhance their case management acumen, accelerate their skill-building, and artfully accommodate rapid change. Competitive pressures, growth objectives, and shifting risk factors reshape legal and make success unusually elusive. Teams that understand the critical trends in leadership, advocacy, and digital transformation will likely thrive. ILTA them and include detractors in the deployment strategy to build their confidence. Recognizing that adequate case management and litigation support technology is becoming inadequate without Gen AI is also vital. INNOVATION IN LITIGATION SUPPORT IS ESSENTIAL Beyond Gen AI, litigation support leaders report innovation and investment in migrating to the cloud, automating reporting and data management, deploying continuous active learning in ediscovery, collaborating with an alternative legal services provider, streamlining transcriptions and translations, and creating chatbots. While most respondents reveal that their innovation investments are adequate or market-leading, some still face barriers to further advancement, including limited time, budget, and adoption. After all, sustained innovation requires leaders to empower change management. "The challenge is selling innovation to internal stakeholders and securing buy-in from them," offered a participant. Dynamic teams view innovation through a lens of incremental improvement and add meaningful value iteratively. To that end, emphasize the rewards of innovation to promote progress and participation. Also, encourage new ideas and, when appropriate, invite clients into your innovation journey. Although clients may not be asking detailed questions about how you use legal technology to service their matters, it does not necessarily mean they are disinterested. Firms that engage their clients in this area may find new opportunities. ARI KAPLAN an attorney (formerly with McDermott, Will & Emery in NYC) and a legal industry analyst, is an inaugural Fastcase 50 honoree, a College of Law Practice Management fellow, and a finalist for ILTA's Thought Leader of the Year award. He is the author of Reinventing Professional Services: Building Your Business in the Digital Marketplace and The Opportunity Maker: Strategies for Inspiring Your Legal Career Through Creative Networking and Business Development. Kaplan serves as the principal researcher for various widely distributed benchmarking reports, hosts the Virtual Lunch daily on Zoom, and is a keynote speaker for events worldwide. He is an avid swimmer, a self-taught, struggling guitarist, and a two-time Ironman triathlon finisher. Visit https:// www.AriKaplanAdvisors.com to learn more. FEATURES

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