ILTA Awards

BakerHostetler B akerHostetler and its industry-leading c a p t i ve A l t e r n a t i ve L e g a l S e r v i c e Provider (ALSP), IncuBaker, constitute the most extensive data-focused group in the United States. Their Digital Assets and Data Management Group (DADM) consists of an elite collective of over one hundred attorneys and award-winning technologists who advise clients on their needs throughout the global data ecosystem. The DADM team, together with IncuBaker, is now the largest practice group, sustaining the fastest growth within the firm. Since 2022, litigation has increased, alleging privacy violations associated with pixel-tracking technology in websites and emails. Although Adobe, Alphabet ( G o o g l e ) , a n d M e t a ( Fa c e b o o k ) t y p i c a l l y s u p p l y corporations with free pixel trackers for use on their websites, the rise in pixel tracking litigation now involves even non-tech defendants alleged to have violated privacy laws through (1) failure to inform individuals of the data they are collecting; and (2) the distribution of sensitive health and financial information with third parties. IncuBaker's Privacy Management team quickly recognized clients' need to identify existing tracking pixels that collect and send user information to third parties in response to rising privacy litigation in connection with pixel trackers. 2024 WINNER PROJECT Pixel Tracking Service In-house client service solution for identifying existing tracking pixels that collect and submit user information to third parties that is efficient, cost effective, and provides more consistency in service than the competition. ILTA AWARDS OF EXCELLENCE 2024 6 4

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