Digital White Papers

I L T A W H I T E P A P E R | K N O W L E D G E M A N A G E M E N T & M A R K E T I N G T E C H N O L O G Y 6 We decided to hold a firm-wide "data week" focused on Foundation. Not only would this help the firm obtain more matter data for better search and reporting, it also would give most firm professionals a hands-on introduction. We set a reasonable goal of profiling just the top one percent of our unprofiled experience, or 600 matters. As an added benefit, data week would improve data literacy in the firm, introduce new taxonomies, and reinforce that we each have a role to play in developing better data. Finally, we wanted to demonstrate that data can bring the firm together and be fun! With our goals in mind, we pitched the concept to the Marketing team, and together we crafted the idea of the FBT Amazing Race – teams racing virtually across the globe to exciting destinations. Teams traveled either by attorneys completing matter surveys or business professionals completing a Foundation scavenger hunt. Our four teams were made up of business professionals and attorneys from every office and department to keep the competition indirect yet fun. Planning and Executing the Race The week-long event required months of planning to bring to fruition. FBT is fortunate to have a top-notch internal communication team, who collaborated with us to create a comprehensive campaign to build context, knowledge, and excitement leading up to the event. The team met weekly for six months to refine the creative elements and logistics, including: • An Amazing Race teaser graphic for email and a suspense building poster, to build intrigue a few weeks before the event. • A "hype" video, creating curiosity and excitement about the upcoming race. • Intranet posts and firm news from leadership about the event and daily updates. • An email header and a daily email template for all communications, a leader board to capture the daily progress of teams, and a race guide to kick off the first day. • Destination fact sheets, which, thanks to research by our data coordinator, tied each daily "mystery" destination to a specific FBT connection. • A PowerPoint presentation to reinforce the purpose and logistics of the event. • A window cling and thank you postcard as a final gift of appreciation for the firm. • A wrap-up video with final results and appreciation for the enthusiasm and commitment shown for the event. The team planned a range of activities and rewards to promote engagement and participation, such as daily drawings and a grand prize winner among the racers. Casey worked closely with office managers to plan in-person events and activities during the week, including two social events themed to match the unveiled destinations. We kept the events simple and low-cost, with an emphasis on collaboration. One day we offered a hippopotamus coloring page activity tied to our destination, so that in-office and remote employees, and even families, could participate. Office "The team met weekly for six months to refine the creative elements and logistics."

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