P2P

24 P E E R T O P E E R : I L T A ' S Q U A R T E R L Y M A G A Z I N E | S U M M E R 2 0 2 1 Data can also fall through the cracks when firms use several different applications instead of one fully integrated solution. Internally developed solutions become increasingly expensive to maintain and lack next-generation technology capabilities. Further creating syncing issues, many firms use platforms that have one-off integrations, which can pose serious issues when there are many different systems and interfaces for upkeep. Cloud- based solutions that touch every part of the client lifecycle can easily eliminate many of these common problems. Furthermore, firms that do not leverage the AI and machine learning on the market today are actively, in the long run, losing money. They are missing out on the actionable insights and ability for scarce resources to be utilized in more deliberate, strategic and value- added ways. Intapp's Connected Firm Vision Overcomes Challenges In order to meet the connection challenges experienced by law firms, Intapp envisions our role as connecting the dots. Even well-functioning firms will benefit from a technology solution that connects people, processes, data, and technology. The client-engagement lifecycle is an interconnected organism; client development, business acceptance, and engagement execution are all part of the same flow. The law firm and its technology need to engage in all of them at all times. The architecture of the connected firm must take into account the following components: • User experience • Application services • Data services • Integration services • Cloud services The aforementioned Intapp client, Baker McKenzie, has found great success buying into the connected firm vision. By adopting Intapp CRM, Baker was able to create its own client command center, "Baker Client Intelligence," and enjoys a bigger-window view into each client through deeper insights. This enhanced visibility (there is now a single place for partners to access important client information) can help identify opportunities for more targeted, account- based marketing, and improve the firm's existing key-client program by establishing and easily measuring against KPIs — and ultimately, grow profitable firm revenue. With all of Baker McKenzie's data seamlessly integrated across the entire lifecycle, the client onboarding process has seen efficiency improved by 60% and the speed of client response time improved by approximately 50% (an average of 4 hours to under 2 hours on conflicts clearance) with OnePlace Risk & Compliance. With Intapp's connected firm technology, Baker McKenzie "The client onboarding process has seen efficiency improved by 60%." F E A T U R E S

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