Digital White Papers

I L T A W H I T E P A P E R | K N O W L E D G E M A N A G E M E N T & M A R K E T I N G T E C H N O L O G Y 48 2 0 2 0 M A R K E T I N G T E C H N O L O G Y S U R V E Y R E S U L T S Select up to 5 competitive intelligence tools your firm is using. If you use more than 5, please select the ones you use most often. If you have identified key performance indicators (actionable measures of performance against objectives) for marketing and business development at your firm, for which categories do you have KPIs (versus other metrics)? (Check all that apply) What analytics do you track when it relates to email marketing campaigns? (Check all that apply) What analytics do you track when it relates to social media? (Check all that apply) 2020 ILTA Marketing Technology Survey 35 / 66 Q28 Select up to 5 competitive intelligence tools your firm is using. If you use more than 5, please select the ones you use most often. Answered: 38 Skipped: 0 ALM Bloomberg Law The Deal Pipeline Hoovers IBISWorld JD Supra LexMachina Manzama Merger Market PitchBook Preqin S&P CapitalIQ Thompson MonitorSuite Westlaw We do not use competitive... Other (please specify) 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% We do not use competitive intelligence tools 2020 ILTA Marketing Technology Survey 39 / 66 57.89% 22 73.68% 28 39.47% 15 31.58% 12 39.47% 15 44.74% 17 13.16% 5 21.05% 8 0.00% 0 Q30 If you have identified key performance indicators (actionable measures of performance against objectives) for marketing and business development at your firm, for which categories do you have KPIs (versus other metrics)? (Check all that apply) Answered: 38 Skipped: 0 Total Respondents: 38 Website, microsites a... Email marketing... Social media CRM/ERM Events Proposals Experience management Not applicable Other (please specify) 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% ANSWER CHOICES RESPONSES Website, microsites and blogs Email marketing campaigns Social media CRM/ERM Events Proposals Experience management Not applicable Other (please specify) Website, microsites and blogs Email marketing campaigns What analytics do you track when it relates to websites, microsites and blogs? (Check all that apply) 2020 ILTA Marketing Technology Survey 89.47% 34 Q31 What analytics do you track when it relates to websites, microsites and blogs? (Check all that apply) Answered: 38 Skipped: 0 Total/section page views Number of visitors Length of time on site Bounce rate Average number of pages vie... Percentage of visitors by... Not applicable Other (please specify) 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% ANSWER CHOICES RESPONSES Total/section page views Average number of pages viewed per visit Percentage of visitors by device [mobile, tablet, desktop] 2020 ILTA Marketing Technology Survey 43 / 66 92.11% 35 89.47% 34 89.47% 34 73.68% 28 5.26% 2 2.63% 1 Q32 What analytics do you track when it relates to email marketing campaigns? (Check all that apply) Answered: 38 Skipped: 0 Total Respondents: 38 # OTHER (PLEASE SPECIFY) DATE 1 List growth, forwards. 10/6/2020 2:40 PM Click‐throughs Open rate Undeliverables/ Bounce Rate Unsubscribes Not applicable Other (please specify) 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% ANSWER CHOICES RESPONSES Click‐throughs Open rate Undeliverables/Bounce Rate Unsubscribes Not applicable Other (please specify) 2020 ILTA Marketing Technology Survey 78.95% 30 73.68% 28 7.89% 3 13.16% 5 5.26% 2 Q33 What analytics do you track when it relates to social media? (Check all that apply) Answered: 38 Skipped: 0 Total Respondents: 38 How many new followers by... How many likes / shares ROI of new relationship... Not applicable Other (please specify) 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% ANSWER CHOICES RESPONSES How many new followers by platform (e.g., LinkedIn, Facebook, Instagram, Twitter, etc.) How many likes / shares ROI of new relationships / new revenue Not applicable Other (please specify) How many new followers by platform ROI of new relationships / new reve

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