Digital White Papers

I L T A W H I T E P A P E R | K N O W L E D G E M A N A G E M E N T & M A R K E T I N G T E C H N O L O G Y 49 2 0 2 0 M A R K E T I N G T E C H N O L O G Y S U R V E Y R E S U L T S What analytics do you track when it relates to CRM and ERM systems? (Check all that apply) What analytics do you track when it relates to proposals and RFPs? (Check all that apply) Are you actively seeking to acquire new or to replace existing technology in any of these categories? What analytics do you track when it relates to experience management systems? (Check all that apply) What analytics do you track when it relates to events? (Check all that apply) 2020 ILTA Marketing Technology Survey 45 / 66 44.74% 17 55.26% 21 44.74% 17 26.32% 10 34.21% 13 5.26% 2 Q34 What analytics do you track when it relates to CRM and ERM systems? (Check all that apply) Answered: 38 Skipped: 0 Total Respondents: 38 # OTHER (PLEASE SPECIFY) DATE 1 Relationships and scores 10/6/2020 12:30 PM 2 We track them all depending on the need but none regularly. 10/6/2020 9:16 AM Data Quality Number of New Contacts Number of Contacts wit... User Adoption Rate Not applicable Other (please specify) 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% ANSWER CHOICES RESPONSES Data Quality Number of New Contacts Number of Contacts with Marketing/BD Activities User Adoption Rate Not applicable Other (please specify) Number of Contacts with Marketing/BD Activities 2020 ILTA Marketing Technology Survey 89.47% 34 50.00% 19 44.74% 17 39.47% 15 31.58% 12 7.89% 3 0.00% 0 Q35 What analytics do you track when it relates to events? (Check all that apply) Answered: 38 Skipped: 0 Total Respondents: 38 # OTHER (PLEASE SPECIFY) DATE There are no responses. Number of attendees wh... Number of target... Follow‐up by lawyers... Cost per attendee ROI ‐ new clients/new... Not applicable Other (please specify) 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% ANSWER CHOICES RESPONSES Number of attendees who are clients Number of target prospects Follow‐up by lawyers post‐event Cost per attendee ROI ‐ new clients/new work Not applicable Other (please specify) Number of attendees who are clients Number of target prospects Follow‐up by lawyers post-event ROI - new clients/new work 2020 ILTA Marketing Technology Survey 47 / 66 84.21% 32 39.47% 15 65.79% 25 44.74% 17 52.63% 20 10.53% 4 2.63% 1 Q36 What analytics do you track when it relates to proposals and RFPs? (Check all that apply) Answered: 38 Skipped: 0 Total Respondents: 38 # OTHER (PLEASE SPECIFY) DATE 1 Number of practice groups included in response 10/6/2020 4:38 PM Wins / Losses / Partial Wins Diversity of Attorney Team Category (Firmwide,... Go/No‐go decision Proposal Type (e.g., RFP,... Not applicable Other (please specify) 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% ANSWER CHOICES RESPONSES Wins / Losses / Partial Wins Diversity of Attorney Team Category (Firmwide, Practice, Industry, Client Type) Go/No‐go decision Proposal Type (e.g., RFP, Letter, etc.) Not applicable Other (please specify) Category (Firmwide, Practice, Industry, Client Type) Proposal Type (e.g., RFP, Letter, etc.) 2020 ILTA Marketing Technology Survey 23.68% 9 23.68% 9 31.58% 12 39.47% 15 57.89% 22 0.00% 0 Q37 What analytics do you track when it relates to experience management systems? (Check all that apply) Answered: 38 Skipped: 0 Total Respondents: 38 # OTHER (PLEASE SPECIFY) DATE Track diversity of... Number of matters by... Number of total profil... Number of matters by... Not applicable Other (please specify) 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% ANSWER CHOICES RESPONSES Track diversity of lawyers on a matter by matter basis Number of matters by lawyer Number of total profiled matters Number of matters by practice/industry Not applicable Other (please specify) Track diversity of lawyers on a matter by matter basis Number of matters by lawyer Number of total profiled matters Number of matters by practice/industry 2020 ILTA Marketing Technology Survey 49 / 66 Q38 Are you actively seeking to acquire new or to replace existing technology in any of these categories? Answered: 38 Skipped: 0 Yes No CRM/ERM Experience Database Proposal Automation Events Webinars Competitive Intelligence Analytics 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 49 / 66 Yes No Webinars Competitive Intelligence Analytics 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

• Cover