Digital White Papers

I L T A W H I T E P A P E R | K N O W L E D G E M A N A G E M E N T & M A R K E T I N G T E C H N O L O G Y 43 2 0 2 0 M A R K E T I N G T E C H N O L O G Y S U R V E Y R E S U L T S In response to COVID-19, are you considering any new marketing technologies as a result of remote working? • Relying more heavily on video conferencing, webinars, and digital marketing soware. • Project / workflow tracking • We are now using Remo for online events. • No • We deployed Zoom in March. We are upgrading our videoconferencing system Loop-up, which affords additional capabilities that Zoom does not. • Shi to more cloud-based document storage and management. • We invested in On24 webinar platform and we are in the early phases of looking at new CRM platform • We are always considering new technologies. • Not at this time. • None beyond what we already had in place • Investing in a multimedia team. • Event management with virtual booth. Better firm social platform. • We purchased ON24 as a result of COVID mid-year. I don't anticipate anything new. • no -- enhancing existing technologies to bolster online marketing efforts • Better Power Point capabilities. • No, working remotely hasn't affected our work. • Always looking. Not sure in response to COVID-19. • We were already in the process of launching new tools to stay connected to clients pre-COVID • Hybrid Event Management Platform • Yes. Improvements/Replacement of our virtual events platform. • Yes - better webinar technology. Platforms such as SpotMe offer technology akin to Facebook Live, for a more engaging and interactive client experience. • enhancing our webinar system beyond Zoom for firm webinars • we are working on a new podcast series and improved online classes/seminars/webinars • yes, but on a much smaller scale. • N/A • yes • re-evaluating team collaboration tools • Not in a major way -- just more utilization of the current tools/ technologies we have in place. • We plan on continuing to improve technologies we already have. • Leveraging CRM capabilities for all our lawyers that need to keep engagement high with clients and tracking everything now that they can no longer meet in person. Responses included: How many people work full-time in the marketing/business development department, group or team? What is the highest level marketing technology role at your firm? 2020 ILTA Marketing Technology Survey 7 / 66 18.42% 7 13.16% 5 18.42% 7 15.79% 6 34.21% 13 0.00% 0 Q3 How many people work full-time in the marketing/business development department, group or team? Answered: 38 Skipped: 0 TOTAL 38 1 - 5 6-10 11 - 25 25 - 50 More than 50 We do not have one 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% ANSWER CHOICES RESPONSES 1 - 5 6-10 11 - 25 25 - 50 More than 50 We do not have one 2020 ILTA Marketing Technology Survey 13.16% 5 26.32% 10 21.05% 8 23.68% 9 15.79% 6 Q4 What is the highest level marketing technology role at your firm? Answered: 38 Skipped: 0 TOTAL 38 Coordinator/Spe cialist Manager/Senior Manager Director Chief We do not have one 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% ANSWER CHOICES RESPONSES Coordinator/Specialist Manager/Senior Manager Director Chief We do not have one Coordinator/Specialist

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