Digital White Papers

I L T A W H I T E P A P E R | K N O W L E D G E M A N A G E M E N T & M A R K E T I N G T E C H N O L O G Y 42 2 0 2 0 M A R K E T I N G T E C H N O L O G Y S U R V E Y R E S U L T S Coming out of COVID, quarantine and working from home, what is the first project or investment that you'd like your firm to make? • CRM System • Remote work policy • We don't plan to come out of working from home until next year, so hard to gauge. Most likely, in-person coaching sessions for attorneys on BD. • Visual reporting and dashboarding • Content management system to support RFPs, pitches, digital marketing content • People: ensuring the firm efforts are correctly staffed. • Website overhaul with more focus on user journeys and integration of user identification and contact methods. • New Marketing Automation System • More business development training, specifically teams and how teams work together to land clients. • Website transformation by modernizing the look and feel. • Knowledge management system • Expanding integrations across the firm and improving processes, working through merger-related data issues, continuing to rollout existing technologies to the firm (and new firm post-merger). • Data centralization, Data lake. • online marketing • Providing quality webcams and microphones. • CRM upgrade • More staff • Data mining or predictive analytics tools • PowerBI (RPA, Automate and Power Apps), Email Personalisation Tool • Proposal management/pipeline tracking tool • MarTech Roadmap • New website • Investment into the MS365 platform. We have previously been reluctant to embrace cloud tech, pertaining to risk, but the suite of tools are unbeatable and needed now more than ever. • New website and intranet • CV Social • I would love to see each office have dedicated podcast or other online audio equipment like good microphones and lighting • robust CRM rollout and project management tools. • Experience database • Digital studio • Expand our Knowledge Management initiative • executive staff buy-in and push for the use of internal self-service tools • My firm was in very good shape coming in to quarantining/working from home and has adopted some needed technologies during this period, so there really aren't any "first thing the firm needs to invest in" purchases that I have in mind as a direct result of COVID. • Continued integration projects involving out CRM. • Digital Ad campaigns Responses included: S P O N S O R E D B Y :

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