publication of the International Legal Technology Association
Issue link: https://epubs.iltanet.org/i/1333327
I L T A W H I T E P A P E R | K N O W L E D G E M A N A G E M E N T & M A R K E T I N G T E C H N O L O G Y 47 2 0 2 0 M A R K E T I N G T E C H N O L O G Y S U R V E Y R E S U L T S Which primary event management tool is your firm using? Does your primary event management tool integrate with your email marketing system? What primary tool does your firm use for delivering webinars? Does your primary event management tool integrate with your website? Are there interesting ways that people are using in-person event management tools in a virtual setting? What tool(s) do you use to collect and present marketing analytics? (Check all that apply) 2020 ILTA Marketing Technology Survey 29 / 66 10.53% 4 0.00% 0 2.63% 1 10.53% 4 0.00% 0 39.47% 15 2.63% 1 26.32% 10 7.89% 3 Q23 Which primary event management tool is your firm using? Answered: 38 Skipped: 0 TOTAL 38 Concep Cvent Event Bright In-house tool Tikit Vuture Constant Contact Not applicable Other (please specify) 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% ANSWER CHOICES RESPONSES Concep Cvent Event Bright In-house tool Tikit Vuture Constant Contact Not applicable Other (please specify) 2020 ILTA Marketing Technology Survey 32 / 66 47.37% 18 21.05% 8 5.26% 2 26.32% 10 Q25 Does your primary event management tool integrate with your email marketing system? Answered: 38 Skipped: 0 TOTAL 38 Yes No We are in the process of... Not applicable 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% ANSWER CHOICES RESPONSES Yes No We are in the process of integrating them Not applicable We are in the process of integrating them 2020 ILTA Marketing Technology Survey 15.79% 6 47.37% 18 10.53% 4 26.32% 10 Q26 Does your primary event management tool integrate with your website? Answered: 38 Skipped: 0 TOTAL 38 Yes No We are in the process of... Not applicable 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% ANSWER CHOICES RESPONSES Yes No We are in the process of integrating them. Not applicable We are in the process of integrating them 2020 ILTA Marketing Technology Survey 34 / 66 2.63% 1 7.89% 3 31.58% 12 18.42% 7 21.05% 8 5.26% 2 13.16% 5 Q27 What primary tool does your firm use for delivering webinars? Answered: 38 Skipped: 0 TOTAL 38 # OTHER (PLEASE SPECIFY) DATE 1 Webex, zoom, Digicast, webcast guru, roundtable, Teams 10/6/2020 9:32 AM 2 Webinar.net 10/3/2020 7:50 AM 3 BeaconLive 10/2/2020 5:39 PM 4 Beacon Live 10/2/2020 11:36 AM 5 BlueJeans 9/22/2020 9:15 PM GoToMeeting Global Meet On24 Webex Zoom Not applicable Other (please specify) 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% ANSWER CHOICES RESPONSES GoToMeeting Global Meet On24 Webex Zoom Not applicable Other (please specify) 2020 ILTA Marketing Technology Survey 26.32% 10 60.53% 23 26.32% 10 31.58% 12 57.89% 22 28.95% 11 2.63% 1 15.79% 6 Q29 What tool(s) do you use to collect and present marketing analytics? (Check all that apply) Answered: 38 Skipped: 0 SaaS data visualizatio... Freeware (e.g., Googl... Software with built‐in... Dashboards and portals... Excel SiteImprove Not applicable Other (please specify) 0 % 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% ANSWER CHOICES RESPONSES SaaS data visualization and CI products (e.g., Tableau, Domo, etc.) Freeware (e.g., Google Analytics) Software with built‐in analytics functionality (e.g., Sitecore Analytics) Dashboards and portals developed in‐house Excel SiteImprove Not applicable Other (please specify) SaaS data visualization and CI products (e.g., Tableau, Domo, etc.) Freeware (e.g., Google Analytics) Soware with built‐in analytics functionality (e.g., Sitecore Analytics) Dashboards and portals developed in-house • pre questions, post event access to virtual store • I've been impressed with Zoom's breakout room functionality • yes, but not at my firm • We asked this question to our vendor. • We have paused our Mobile app service for now but may consider using it for 2021 with unique features geared towards virtual events.