Digital White Papers

I L T A W H I T E P A P E R | K N O W L E D G E M A N A G E M E N T & M A R K E T I N G T E C H N O L O G Y 46 2 0 2 0 M A R K E T I N G T E C H N O L O G Y S U R V E Y R E S U L T S How many languages appear on your website besides your country's primary language? If yes, what level? If your firm is producing podcasts, what is your primary podcast service? How many search features do you have on your website? (Consider: Lawyer search, Experience search, News/ Events search, Advanced search, Predictive or type-ahead, Site- Wide Keyword search) Does your website comply with WCAG 2.0 Web Accessibility Guidelines? What is your email marketing platform? 2020 ILTA Marketing Technology Survey 23 / 66 10.53% 4 10.53% 4 10.53% 4 2.63% 1 13.16% 5 52.63% 20 Q17 How many languages appear on your website besides your country's primary language? Answered: 38 Skipped: 0 TOTAL 38 1 2 3 4 5+ No other languages 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% ANSWER CHOICES RESPONSES 1 2 3 4 5+ No other languages 2020 ILTA Marketing Technology Survey 36.84% 14 2.63% 1 21.05% 8 39.47% 15 Q18 Does your website comply with WCAG 2.0 Web Accessibility Guidelines? Answered: 38 Skipped: 0 TOTAL 38 Yes No We are in the process of... I don't know 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% ANSWER CHOICES RESPONSES Yes No We are in the process of updating our website to comply. I don't know We are in the process of updating our website to comply. 2020 ILTA Marketing Technology Survey 25 / 66 15.79% 6 36.84% 14 2.63% 1 44.74% 17 Q19 If yes, what level? Answered: 38 Skipped: 0 TOTAL 38 A AA AAA We don't comply 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% ANSWER CHOICES RESPONSES A AA AAA We don't comply 2020 ILTA Marketing Technology Survey 0.00% 0 5.26% 2 26.32% 10 15.79% 6 7.89% 3 44.74% 17 Q20 How many search features do you have on your website? (Consider: Lawyer search, Experience search, News/Events search, Advanced search, Predictive or type-ahead, Site-Wide Keyword search: Answered: 38 Skipped: 0 Total Respondents: 38 1 2 3 4 5 More than 5 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% ANSWER CHOICES RESPONSES 1 2 3 4 5 More than 5 2020 ILTA Marketing Technology Survey 10.53% 4 68.42% 26 0.00% 0 5.26% 2 2.63% 1 5.26% 2 7.89% 3 Q22 What is your email marketing platform? Answered: 38 Skipped: 0 TOTAL 38 # OTHER (PLEASE SPECIFY) DATE 1 N/A 10/5/2020 10:36 AM Concep Vuture Mailchimp Constant Contact Tikit Emma Other (please specify) 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% ANSWER CHOICES RESPONSES Concep Vuture Mailchimp Constant Contact Tikit Emma Other (please specify) • Yes, through our PR agency • Libsyn • Yes -- internal and Podfly. • in house • We scaled podcasts back. Used Podbean, now it is mostly internal or if it is external-facing, it is produced in-house and delivered on our site. No service. • Podbean • in house production with spreaker hosting • Adobe Audition • We outsource with Good2bsocial to help us manage the entire process. • Simplecast

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