P2P

50 P E E R T O P E E R : I L T A ' S Q U A R T E R L Y M A G A Z I N E | W I N T E R 2 0 2 0 • New Business Intake Automation Custs Time to New Revenue from Weeks to Days Another AmLaw 200 firm in the Southeast region of the US was opening around 650 new matters each month. A manual new business intake process involved many manual touch points from various administrative staff, attorneys, and partners. The process involved multiple software systems. New business took 3 to 5 weeks to initiate. After integrating systems and by enabling input of all intake data to a single piece of software — without overhauling their other systems, new matter intake shrunk to 2 days, plus a mandatory 24-hour hold for attorneys to review a daily conflicts bulletin. Accounting for Vendor Bias Given the nature of content marketing today, many vendors have written blog posts on automating back-office tasks in law firms. When vendors discussed an area to automate that they also sell, we might assume some bias on their part. Subtracting those instances results in some notable differences: SM Enterprise Automation Solutions NNOVATE I SM Enterprise Automation Solutions NNOVATE I Popular Law Firm Automation Solutions and Vendor Bias Given the nature of content marketing today, many vendors have written blog posts on automating back-office tasks in law firms. When vendors discussed an area to automate that they also sell, we might assume some bias on their part. Subtracting those instances results in some notable differences: Note that billing automation becomes the most recommended way to automate at law firms. II Accounting for Vendor Bias 0 5 10 15 20 25 Corrected for vendor bias Count Transcribing Software Knowledge Manageme nt Digital Signatures Accounts Payable Docume nt Manageme nt Scheduling New Business Intake Task Manageme nt Client Communic ation Billing Docume nt Assembly POPULAR LAW FIRM AUTOMATION SOLUTIONS AND VENDOR BIAS Note that billing automation becomes the most recommended way to automate at law firms. F E A T U R E S GOOGLE'S ORGANIC SEARCH RESULT RANKINGS AND "HELPFULNESS" – A PROXY FOR POPULARITY Google's search results often end up being better than other search engines. Their absolute market dominance in Search testifies to the impressive nature of Google's algorithms. A core part of Google's philosophy hinges on user activity – what links do people actually click on, stay with, or link back to? In other words, pages that seem the most "helpful" tend to rank the highest, assuming they all have similar keywords and topics. Focusing on the top 10-20 results from Google shows what articles on law firm automation people found the most helpful, so that is at least partially a proxy for the popularity of their recommendations.

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