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WWW.ILTANET.ORG | ILTA WHITE PAPER
MARKETING TECHNOLOGY
2018 ILTA Law Firm Marketing Technology Survey Results
How many people work full-time in the marketing department, group or team? What is the level of the most senior marketing technology person at your firm?
In what department do your marketing technology employees reside? Who does the marketing technology function report to at your organization?
1-10
Marketing
53
77
16
1 3
0
14
9
2
13
11-25
Marketing
Technology
25-50
IT
50-100
Knowledge
Management
>100
Other
21 Coordinator/Specialist
41 Manager/Senior Manager
30 Director
2 Chief
7 COO/Executive Director
6 Chairman of the Firm/
Managing Partner
3 Chief Information Officer
0 Chief Financial Officer
2 Chief Strategy Officer
46 Chief Marketing Officer and/or
Chief Business Development
Officer
2 Hybrid
28 Other
