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MARKETING TECHNOLOGY
2018 ILTA Law Firm Marketing Technology Survey Results
Have you documented key performance
indicators for marketing and business
development at your firm?
What analytics do you track when it relates to websites,
microsites and blogs?
25 Yes
9 No
78 Total/section page views
84 Number of visitors
71 Length of time on site
70 Average number of pages viewed
per visit
55 Percentage of visitors by device
[mobile, tablet, desktop]
6 Not applicable
7 Other
81 Click-throughs
81 Open rate
71 Undeliverables/Bounce Rate
78 Unsubscribes
70 Other
67 How many new followers by
platform (i.e. LinkedIn, FB,
Instagram, etc.)
65 How many likes / shares
7 ROI of new relationships / new
revenue
19 Not applicable
2 Other
43 Number of new contacts
11 Number of contacts to archive,
etc.
3 Time to get new laterals' data
integrated (i.e. <30 days
recommended vs. actual)
5 Time to get departing
lawyers' data archived (i.e <10
days recommended vs. actual)
47 Not Applicable
7 Other
What analytics do you track when it relates to social media?
What analytics do you track when it relates to CRM and ERM
systems?
What analytics do you track when it relates to email
marketing campaigns?
