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WWW.ILTANET.ORG | ILTA WHITE PAPER
MARKETING TECHNOLOGY
2018 ILTA Law Firm Marketing Technology Survey Results
Our research/library/KM team uses AI
What analytics do you track when it relates to events?
62 Number of aendees who are
clients
41 Number of target prospects
29 Follow-up by lawyers post-event
36 Cost per aendee
32 ROI - new clients/new work
21 Not applicable
3 Other
21 Number of new maers
11 Number of total profiled maers
20 Number of maers by practice/
industry
67 Not applicable
2 Other
45 Win / Loss / Partial (Firmwide,
Practice, Industry teams,
Client Type)
17 Go/No-go decision
41 Proposal Type (i.e. RFP, Leer,
etc.)
35 Success rate
44 Not applicable
4 Other
10 Yes
62 Sometimes
11 No
11 Not applicable - we are not
collecting analytics
What analytics do you track when it relates to proposal
automation systems?
What analytics do you track when it relates to experience
management systems?
Please choose the statement that
best describes your firm's artificial
intelligence road map.
Do the analytics you are collecting drive a change in
behavior?
No Yes
Considering/ I don't know
Evaluating
Our marketing department uses AI
Our aorneys use AI in their practice(s)
56
21
5
8
50
13
48
45
48
14
7
21
45
12
12
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