PEER TO PEER: THE QUARTERLY MAGA ZINE OF ILTA 52
In Act III, scene II of Hamlet, Queen Gertrude responds to a question from
Hamlet with the famous line "the lady doth protest too much, methinks." The phrase
has come to signal exhortations or exclamations so intense as to suggest that their
opposite is true.
Convene a group of IT managers anywhere in the world and, within a few
minutes, you'll hear adamant pronouncements on the need to align IT strategy
with business strategy. That sentiment is so widely espoused within IT circles as to
have risen to the status of truism — or, as Queen Gertrude might say, untruism. It is
honored more in the breach than in the adherence.
The irony of such pronouncements has not been overlooked. A decade ago,
Nicholas Carr, in a seminal Harvard Business Review (HBR) article, suggested that
IT had become irrelevant in the modern business landscape. It was a necessity,
and a staggeringly expensive one at that, but for most businesses it conferred no
competitive advantage whatsoever.
Fusion =
Innovation
How To Align Your Firm's
IT and Business Strategies
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