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LPS18

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LITIGATION AND PRACTICE SUPPORT 63 WWW.ILTANET.ORG | ILTA WHITE PAPER GDPR and Privacy Law Evolution in the EU On May 25th, 2018 the EU's Global Data Protection Regulation (GDPR) goes into full enforcement. The GDPR is a new law that provides legal protection and redress rights to EU persons wanting to exercise their data privacy rights no maer where in the world their data resides. The GDPR was enacted to protect the data privacy rights of EU persons in countries like the United States that do not have the same stringent data privacy laws as the EU. Any company that provides goods or services to persons in the EU or handles their data must abide by this regulation or face fines of up to the greater of 4% of their company's worldwide annual gross revenue or 20 million pounds (currently about 27.9 million U.S. dollars). Since World War II, when personal information was used by Nazi Germany to make life or death decisions about individuals, the EU has regarded individual privacy as a fundamental human right. As personal data flows across borders in our modern digital age, the GDPR is designed to help individuals, also known as "data subjects," exercise that fundamental right to privacy and make decisions about the use of their data. The GDPR replaces the EU's previous Data Protection Directive (95/46/EC) enacted in 1995. The GDPR is more expansive than the Data Protection Directive and is an enforceable law that applies immediately to all of the EU rather than requiring individual member states to pass legislation. For organizations that use data from EU data subjects, the idea is that an individual's right to data privacy may supersede a company's right to use this data for business or legal purposes will cause a fundamental shi in how those organizations manage individual data privacy rights in the future. Three significant by Debbie Reynolds GDPR and Privacy Law Evolution in the EU

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