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Tie into your marketing plan.
A review of 2017 should tie neatly back to a detailed marketing
plan that you have shared with the C-suite on a regular basis
(at least quarterly) throughout the year. Doing so shows that
the marketing team kept the focus on executing the plan. It
tells them "we did what we said we would do."
Base your success story on metrics: C-level executives want
clear measurable results that match the company strategy.
Set targets and report results on metrics that are important
to your organization. These can include qualified lead counts,
conversion rates, customer acquisition cost, revenue per
customer, and customer satisfaction levels.
Stories reinforce your metrics. Use video, conference calls
and in-person client visits to share their impressions of your
brand, website or marketing content. Set up a pop-up booth
or tabletop display to share success metrics on-screen or on a
printed piece.
Alan Brooks
DiscoverReady
www.DiscoverReady.com
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Straight to the Top: Tips for Marketing your 2017 Successes to Management
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