MARKETING AND BUSINESS DEVELOPMENT
» Make sure you are not sending email messages labeled as spam
» Send email messages at consistent times and consistent volumes
» Work with your IT team to ensure your technical infrastructure is properly identified
and compliant with the latest standards
» Systematically pay aention to and deal with email messages marked as spam, as
complaints and as abusive; this shows you to be a responsible email user and bolsters
your score
Avoid a Bad Rep
Marketers would do well to take email reputation seriously. If your email messages don't
get delivered, all your efforts are in vain. To get your content read, to build engagement, to
enhance the circle of trust that your communications want to engender, your reputation
must be good enough for your messages to arrive. ILTA
JEFF HEMMING
Jeff Hemming has worked in the customer relationship
management field for 16 years, the last 11 with Tikit. He is involved
in all elements of Tikit marketing products including, emarketing,
TikitConnect and the new HighQ Publisher partnership. Jeff can
be found working with clients, speaking at industry gatherings
and working with internal teams to advance the portfolio to meet
clients' needs. Contact him at jeff.hemming@tikit.com.
