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WWW.ILTANET.ORG | ILTA WHITE PAPER
MARKETING AND BUSINESS DEVELOPMENT
Contents
In This I ue
Marketing and Business Development | April 2017
Taking Care of the Business: Six Trends in Legal Marketing
Changes in Market Drivers and a Focus on the Client Experience Lead to New Trends
Data-Driven Business Development Initiatives: Is Your Firm Utilizing the Complete
Value of Existing Assets?
Data As a Strategic Differentiator Can Help You Capture a Greater Share of the Market
Are You Experienced? One Firm's Experience Management Journey
Orrick Lands New Deals Aer Implementing Experience Management
When You Cannot Have the Bright, Shiny New Thing
Find a Way To Get the Job Done with What You Have
The Motivation To Adopt CRM
Reasons for Low Adoption Rates and How To Gain Buy-In
Get Smart: The Future of CRM, and the CRM of the Future
Predicting the Future To Ensure Long-Term Success
A Worldwide Law: The EU, the GDPR and You
Five Important Changes and Steps To Prepare for the Regulation
Proof of Experience: The Key to More Successful Pitches
Effective Experience Management Can Win You More Business
Got a Bad Rep? Email Reputation and How To Improve It
Get Your Content Read, Build Engagement and Enhance Your Circle of Trust
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