www.iltanet.org
at King & Wood Mallesons
Management
A Social Media Case Study by Felicity Badcock
of King & Wood Mallesons
Felicity Badcock is the Head of Knowledge Management at King & Wood Mallesons, Australia. Felicity has over 15 years of experience in the legal profession and practiced law before establishing a career in IT and knowledge management. Her experience includes developing and implementing IT and knowledge management strategies, implementing change management initiatives and leading teams of knowledge and IT professionals. She can be reached at felicity.badcock@au.kwm.com.
The legal industry is undergoing a period of unprecedented change. Referred to as "The New Normal," law firms are responding to myriad challenges, including globalization, consolidation, competition from new entrants, a rapidly evolving technology environment and a sharper focus on the pricing and value of legal services.
While King & Wood Mallesons is no
stranger to change, the ability to effectively manage change has never been more pressing. Having transformed itself many times over in its 180-year history, the firm has recently embarked on one of its most ambitious change
52 ILTA White Paper Change
