ILTA White Paper
Firm University
28
F
rom the boardroom to the classroom,
presentations can go down in flames in
a variety of ways. How many times have
youa attended a seminar where the
presenter wasn't prepared, the projector
died or the slides were designed so badly that they
were unreadable?
Knowing how to persuade, developing strong
content and being in control of the delivery are the
glue that hold a presentation together. If any of the
three begin to break down, the whole thing can quickly
come undone, leaving the audience restless, confused,
embarrassed or outright resentful. For the record,
resentful people are not happy people, and unhappy
people are not easily persuaded.
For the last year or so, we've been taking a close
look at presenters and presentations to see if we
could identify a clear pattern of what works — a
systematic approach that anyone could adapt to
become a better presenter. We knew that in order
Corby guenther bingham mCCutChen
Jeffrey roaCh enCoreteCh
Engaging Your Audience:
Creating Persuasive Presentations
