The Obvious Stuff
• Bolster Your Web Presence: Post your freshly published content within your firm's or department's "news" section and add it to your online profile. If you don't have a profile with vitals including a biography, articles written, presentations given and areas of expertise, create one and keep it current.
• Share with Clients, Prospects, Partners and Colleagues: Seek reprint permission for your content, so you can share articles at will with those who want to know (colleagues, firm management, clients, friends and partners) and those who ought to know (prospects, investors and other legal influencers).
• Embrace Social Media: Post new content on your Facebook page; pick some relevant LinkedIn groups and add your topic as a new discussion thread; extract interesting facts and tweet about them with a link to the original article; and send your content to bloggers you know, admire or would like to know for comment and feedback.
• Enhance Firm Presentations: Based on relevancy, make sure your articles and subject-matter expertise make their way into new business presentations and prospect pitches. Work with your marketing folks to figure out the right mix of self-promotion and thought leadership.
Peer to Peer the quarterly magazine of ILTA 11
