Digital White Papers

October 2014: Business and Financial Management

publication of the International Legal Technology Association

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Chart Analysis: Laura shows a significant improvement in billable hours from a year before and generally shows improvements across all parameters, minus the small drop in relationship collections. At the same time, she is significantly behind in terms of tracking her time, and she is behind Al in terms of bill speed. 2. Visuals Are Great for Learning: According to a study conducted by the U.S. Department of Labor, "Presenting Effective Presentations with Visual Aids," 83 percent of human learning occurs visually. Another study by the Wharton School of Business compared purely verbal presentations with ones that combined both verbal and visual components, concluding that the latter were 67 percent more persuasive to test audiences. 3. Visuals Enhance Information Retention: The previously mentioned study by the U.S. Department of Labor revealed that information retention for a presentation using both oral and visual means can be as much as six times greater than when the presentation is done by spoken word alone. Jerome Bruner, a psychologist from New York University, conducted studies concluding that people remember only 10 percent of what they hear and 20 percent of what they read, but about 80 percent of what they see and do. A psychological study conducted and published in the Quarterly Journal of Experimental Psychology by Lionel Standing in 1973 concluded that people memorize pictures faster than words, remembering them better over time. Another interesting find from the study shows that when given sets of images and words of equal size, one word for every picture, people can memorize ILTA WHITE PAPER: OCTOBER 2014 WWW.ILTANET.ORG 13 DATA VISUALIZATION FOR LEGAL: WHY YOU NEED IT AND HOW TO START

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