Peer to Peer Magazine

March 2011

The quarterly publication of the International Legal Technology Association

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allow for synchronized meetings and recordings, as well as Web conferencing support during the audio conference call. Web and audio integration offers the user a seamless conferencing experience. AVOID FEATURE CREEP Survey Web conferencing users and you will find that the vast majority of them use only a few features for meetings, status conferences or document collaboration. Web conferencing can become quite complex and expensive if you purchase a service for the most sophisticated needs of your user community. Consider getting the “standard” version of service for most of your users and the “event” or “professional” version for users who host complex events. OFFER MULTIPLE LAYERS OF SUPPORT Support for Web conferencing should be a key consideration and should go well beyond the firm’s IT department. If Web conferencing is purchased from an audio conferencing provider, users generally have access to multiple levels of support. The audio vendor will offer training on the service and will provide help while on the audio conference call. Additionally, the major players such as Adobe, WebEx and Microsoft offer 24/7 online and live support at no additional charge. PRICING FLEXIBILITY Do not purchase any service unless you are allowed at least 30 days to “test drive” it. Consider services that offer per minute pricing along with a subscription for unlimited usage. You can mix both pricing models within the firm, avoiding an annual commitment until you have an established pattern of usage. Web conferencing allows users to collaborate on documents, share information, execute depositions, train remote office personnel and promote the firm. Unlike most video conferencing solutions, Web calls are executed right from the participants’ desktops at a fraction of the cost of traditional teleconferences. Considering participant access, ease of use, support and flexibility will help ease the firm’s user community into a comfort level that can make Web conferencing an integral part of the firm’s communication strategy. ILTA Carolyn Bradfield, CEO of Copper Conferencing, is a 20-year veteran of the conferencing industry, co-founding InterCall in 1991. Carolyn led sales and marketing for Raindance Communications, launching Web conferencing technology in 2003. She joined Copper in 2006, and under her leadership, Copper created a comprehensive customer portal, online recording management, and launched nationwide local dial-in. In 2011, Copper will offer automated audio conferencing transcriptions, the Copper Marketing Suite for webinar management and a Professional Services Suite for the legal market. Carolyn can be reached at cbradfield@copperconferencing.com. Secure Individual Folders Dynamic Walls Privacy Exclusionary Walls Conf identiality Prosperoware provides solutions for productivity and governance to law firms including: • On-Demand Folders • Universal client for email & document management for the web • Matter provisioning across multiple systems • Improved administration for iManage Peer to Peer the quarterly magazine of ILTA 89

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