76
A
s the AI maturity
cycle progresses, we
are reaching a clear
inflection point. True
AI maturity does not show up
in the tools themselves, but in
standardized, organization-wide
workflows that embed AI into
everyday work. When AI is part of
consistent, repeatable workflows,
ROI follows close behind. Not
only that, but these workflows
reduce variability, institutionalize
best practices, and transform
AI from an exciting novelty to a
core infrastructure. This is the
point at which AI stops being
an impressive tool and becomes
an indispensable way of doing
business.
If your organization's AI strategy
so far has been "give everyone
the tools, show them how to
use them, encourage them to do
so, and see what happens," you
are not alone. And you are not
wrong. But you are also not done.
A recent report found that 95% of
investments in GenAI produced
zero returns, while some analysts
suggest that GenAI had entered
its "disillusionment" era as
organizations struggle to translate
capability into real ROI. It is
currently the corporate equivalent
THE SHIFT TO
WORKFLOW-
DRIVEN ROI
BY ALEXANDRA SMYTH
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