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R
apid growth and
innovation inherently
create data privacy
risks, even within
organizations with strong data
protection programs. Particularly
as organizations in financial
services, retail, health care, and
other consumer-facing industries
look to integrate artificial
intelligence into their products
and services quickly, privacy-by-
design principles are becoming
increasingly critical to achieving
safe, risk-resilient growth.
This balancing act between
accelerated technology
development and data privacy
best practices was a key priority
for a large retail company as
it implemented new forms
of AI across business units
and consumer interfaces. The
company had a strong culture of
privacy ingrained within its large
team of in-house developers and
data scientists. Still, it was also
attentive to avoiding delays that
could result from a comprehensive
review and legal procedures. The
organization decided to embed
privacy controls and review
privacy risk for new products
in parallel with the technology
HOW TO UPHOLD
ENTERPRISE-
WIDE PRIVACY
BY DESIGN
AMID RAPID
INNOVATION
BY TRACY BORDIGNON
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