P2P

66 P E E R T O P E E R : I L T A ' S Q U A R T E R L Y M A G A Z I N E | F A L L 2 0 2 3 T he pivot to more data-based decision- making in law firms in recent years has highlighted the intersection of Knowledge Management and Marketing and the importance of consistent and clean data for both groups to work from. The rise of AI And Generative AI has further highlighted the importance of collaboration in service of the business and practice of law. With all the chatter about AI in recent months, the quote from Jean-Baptiste, "the more things change, the more they stay the same…" rings true because to take advantage of all these new technologies, we must have clean data, documented definitions, and processes, and most importantly we must work collaboratively across all role and functions in the organization to facilitate this new advances. In this KM and Marketing Technology white paper, one set of authors explores actionable and novel ways to tackle the evergreen challenge of lawyer engagement. Two more authors examine new ways to look at traditional data departments that have worked with for years – such as lawyer experience and litigation analytics and their unique applications to business development and knowledge management functions. Then, one of our authors looks at how to bring it together with actionable analytics for better Client Intelligence to deepen relationships and empower business strategy. And our final author offers a refreshing viewpoint on transitioning and reflecting on leveraging your prior knowledge and integrating it into a new role. Please share this publication with a colleague or use the content as a tool to start a larger conversation at your organization around breaking down silos and facilitating change. A big thank you goes out to all of the authors and their organizations, the content coordinating team for their support, and the fantastic editorial staff for editing the articles and shepherding this great thought leadership piece through to publication. ILTA Q3 White Papers Q3 White Paper Knowledge Management & Marketing Technology S E P T E M B E R 2 0 2 3 FBT Amazing Race: Amazing results in just one week! B Y C A S E Y R A U S C H E N B E R G A N D C I N D Y B A R E Rethinking Experience Management: Paving the Way to a More Collaborative and Inclusive Culture B Y C L I N TO N G A R Y Planning a job change? Transitioning your personal work style B Y K E L L Y S W E E N E Y The Rise of Client Intelligence Data In Knowledge Management and Marketing Teams B Y PA U L G I E D R A I T I S Lessons Law Firms Can Learn About Business Development from Their Litigation Data Vendors B Y S O N A H A M I L TO N R E A D T H E Q 3 W H I T E P A P E R S

• Cover