publication of the International Legal Technology Association
Issue link: https://epubs.iltanet.org/i/1508128
I L T A W H I T E P A P E R | K N O W L E D G E M A N A G E M E N T & M A R K E T I N G T E C H N O L O G Y 8 thanked us for having the event, saying the race brought together her office as a community where everyone had a part to play. We heard reports of partners coloring and posting hippos on their office doors, and kids and families participated at home. We learned or re-learned a few lessons about change management along the way. Visible and active leadership support is the most critical element in change management, and we were fortunate to have support directly from our chairman, who put his name on every email about the race, along with other top firm leaders. Running the race immediately after a partner retreat presentation and winning project of the year was lucky timing, too. Providing a hands-on opportunity to contribute to a firm strategic effort gave our teams exposure to a new tool and our new industry taxonomy, helping them understand our goals. The race highlighted that each person has a valuable contribution to make for better firm data. The week of the race, the firm's entire focus was the race, including IT training topics and internal communications, to reinforce the value and importance of the effort. Attractive branding and dynamic video content were also key. The Frost Brown Todd Data & Innovation team met our goal of gathering experience data by running a fun and engaging firm-wide event with amazing results. The FBT Amazing Race not only exceeded the goal of detailing 600 matters in the firm's experience database, it brought the added benefits of an educational, inclusive, and culture-fostering event. Finally, it proved that data can be fun. ILTA Casey Digity Rauschenberg is an Experience Manager at Frost Brown Todd. She is an ILTA Volunteer for the Knowledge Management team and was a speaker at ILTACON 2023 in Orlando, Florida. Cindy Bare is the Chief Data and Innovation Officer at Frost Brown Todd LLP. Cindy is a Legal Technology and Innovation, Marketing Technology, and Knowledge Management Professional. Change Agent with almost 20 years experience in large international law firms and 2+ years in legal technology on the vendor side. Strategic Thinker with established history of proactive, practical solutions benefiting clients, lawyers and the bottom line.